grad thesis survey 1313 Responses

Last post: 2 months, 3 weeks ago | Thread started: Aug 28, 08, 8:04 a.m.

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• falguni

  What do you think of dynamic identities (changing identites such as the Google logo? Can this concept be carried forward with multinational brands?
  Any links, info on this subject is welcome

  Aug 28, 08, 8:04 a.m. – Permalink

• Jaline

  Are you going to cite QBN?

  • Don't worry. I've asked questions regarding essays here before too.– Jaline

  

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  Dog-earAug 28, 08, 8:05 a.m. – Permalink

• detritus

  If the enclosing brand and base elements are consistent, I'm all for that shit. London 2012 is another example.

  We're living in the future, man - run with it.

  • thanks, was really skeptical!
    – falguni1/3

    eh? Well, maybe a little, but I did actually mean it!– detritus2/3

    incidentally, I'm one of the few who actually quite likes the 2012 brand.– detritus3/3

  

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  Dog-earAug 28, 08, 8:05 a.m. – Permalink

• falguni

  yes, maybe. Why is that a problem?

  • nope, just curious– Jaline

  

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  Dog-earAug 28, 08, 8:06 a.m. – Permalink

• Mimio

  Pentragrams rationale: http://pentagram.com/blog/2006/1…

  • Older article from a few years back:http://www.iht…– Mimio1/2

    http://www.iht.com/a…– Mimio2/2

  

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  Dog-earAug 28, 08, 8:08 a.m. – Permalink

• Mimio

  It's not really a new concept if you look at companies who treat their mark in the same way but contextual it differently in different markets. From that perspective it's a really old concept/treatment.

  

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  Dog-earAug 28, 08, 8:11 a.m. – Permalink

• detritus

  For better or worse, people in modern societies are well-versed in the mechanics of branding, so I see this kind of dynamic playfulness as nigh-on necessary. If not yet, soon.

  How the fuck are interglobalcoms going to speak to the jaded MySpace generation? (and it's not as if my generation, isn't already fairly brand-jaded)

  • ra-ra-ra babble, wabble, blah– detritus1/3

    yay!
    – falguni2/3

    So....where were you when I was writing my essays before? eh?– Jaline3/3

  

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  Dog-earAug 28, 08, 8:12 a.m. – Permalink

• neverblink

  What Mimio says is true, it's a pretty old concept. For example Bibendum from Michelin. He is not presented as a static, never changing logo, but rather as a character in different situations.
  

  

  Another, more recent example is the MTV logo
  http://images.google.com/images?…

  Another way of creating a dynamic logo is the Saks Fifth Avenue
  

  

  • I see you found the Saks ident. yourself– neverblink1/2

    Oh yeah, fuck! MTV.
    
    Jesus, I've never put 2+2 together on that.– detritus2/2

  

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  Dog-earAug 28, 08, 8:18 a.m. – Permalink

• neverblink

  "A stable image becomes invisible. Unless an image is evolving and refreshing it becomes static, which is death to an image."

  - Bruce Mau

  • had this one! Thanks anyways!
    – falguni

  

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  Dog-earAug 28, 08, 8:24 a.m. – Permalink

• Mimio

  Virgin Enterprises is a pretty good example too: dynamic/modular etc.
  http://www.virgin.com/home.aspx

  

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  Dog-earAug 28, 08, 8:29 a.m. – Permalink

• d_rek

  NLXL is a good example of a dynamic identity:
  www.nlxl.com

  I actually had a chance to meet Bob van Djik when in school and he showed us an app of theirs that generated a new letterhead template each time they had to use it. The identity itself really wasn't about a particular logo or image but rather a conceptual, modular grid that could be applied in different ways across different media.

  • The NLXL identity that is - not their work.– d_rek

  

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  Dog-earAug 28, 08, 8:34 a.m. – Permalink

• jaylarson

  I would think it depends on how strong the brand is already. being international might help some, but it still needs to be quite strong.

  • How is HSBC. My prof. asks me to take up sectors/industries that have not explored this avenue but do have a potential
    – falguni

  

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  Dog-earAug 28, 08, 8:39 a.m. – Permalink

• d_rek

  Well with any design/identity work you have to gauge the appropriateness of the idea. Does a business like HSBC, which is multinational corporation, really need an identity that is constantly changing? Think of nature of their business - they manage money, and lots of it. Does a business like HSBC want an identity that is shifting and changing on a regular basis? What would that do to public perception?

  

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  Dog-earAug 28, 08, 8:48 a.m. – Permalink

• falguni

  Well, d_rek its exactly what my prof. says but I am badly stuck. I have a lot of research but desperately need to find a thesis topic with dynamic identities. Any help would be a life saver!!!!

  

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  Dog-earAug 28, 08, 8:51 a.m. – Permalink