Logo presentation? 2929 Responses

Last post: 2 months, 3 weeks ago | Thread started: Aug 28, 08, 3:33 a.m.

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• fodcj

  When presenting your initial designs (6 in this case) to the client do you find it is best to just show the logos in black (mono) so they don't get distracted by the colour etc. or should it have full detail?

  Aug 28, 08, 3:33 a.m. – Permalink

• ian

  I think black n white is the way to go but every boss Ive worked for has said present in colour.

  

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  Dog-earAug 28, 08, 3:34 a.m. – Permalink

• Raniator

  You could take both with you?

  Present in B&W to begin with and if they pick a favourite you could then show a version of that in colour.

  

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  Dog-earAug 28, 08, 3:36 a.m. – Permalink

• ian

  Oh, we usually show each in mono, full colour and grayscale too.

  

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  Dog-earAug 28, 08, 3:38 a.m. – Permalink

• fodcj

  That's not a bad idea Raniator. I always think these people get hung up on the details such as colour that can be tweaked after the design is chosen which is why I think it probably best to show in mono first to get their initial reaction... interesting to hear others thoughts though.

  

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  Dog-earAug 28, 08, 3:38 a.m. – Permalink

• fodcj

  All on the same page Ian or as separate documents?

  

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  Dog-earAug 28, 08, 3:39 a.m. – Permalink

• ian

  One logo option with 3 colour variants (FC, B&W, GS) per page.

  Presentations usually go, Logo Page, Stationary Page, Brochure Page
  (ther others to show how the logo will work in situ)

  

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  Dog-earAug 28, 08, 3:42 a.m. – Permalink

• max_prophet

  you people are insane – surely colour is an essential part of any ID, especially now that.. do you still use fax machines or something?

  Expecting a client to be able to understand that there will be colour is retarded, show them how it is and leave the developmental b&w's at the studio for your own purposes

  

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  Dog-earAug 28, 08, 3:44 a.m. – Permalink

• max_prophet

  'distracted by colour'

  yeah damn that pesky colour nonsense - fuck me it's such a distraction!

  • alright, calm down– fodcj

  

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  Dog-earAug 28, 08, 3:45 a.m. – Permalink

• ian

  Lol max. I've had clients disregard designs completely because the didn't like green or some other bollocks. For me, if a logo works in B&W it'll work in colour, simple as.

  • you could have a back up in b&w in case that situation arises but I can't imagine seriously presenting a black and white logo to someone.– max_prophet1/5

    Hence why we present with a full colour version, b&w and grayscale. As above.– ian2/5

    you're brilliant you are– max_prophet3/5

    My mum tells me that all the time, thanks for noticing!– ian4/5

    she says that to everyone, the saucy mare– max_prophet5/5

  

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  Dog-earAug 28, 08, 3:47 a.m. – Permalink

• fodcj

  insane in the membrain?

  http://www.youtube.com/v/kEJuyGv…

  • +1 :)
    haven't heard that in years...cheers fodcj– exador1

  

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  Dog-earAug 28, 08, 3:49 a.m. – Permalink

• uncle_helv

  Show colour ways, show application (livery etc) as well as it's all about making the idea tangible in the clients head, if you are presenting on screen show the first slide in mono and the transition to full colour.

  Don't show six ideas, get it down to two clear routes three tops, six just shows a lack of confidence in each of your ideas, or if you win the work, it shows that the client can get you to do insane amounts of work with unrealistic deadlines ie) can you design us 4 options in three days, that sort of thing!)

  • Wise words.– ian1/2

    Cheers Uncle, good advice– fodcj2/2

  

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  Dog-earAug 28, 08, 3:52 a.m. – Permalink

• penelopes

  just make them all the same colour. i think mauve works extremely well

  

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  Dog-earAug 28, 08, 4:19 a.m. – Permalink

• dyspl

  "For me, if a logo works in B&W it'll work in colour, simple as."
  As Ian said.
  And some clients can start talking about the colours choice for hours without making a decision....
  typical feedback : 'could we have the option 1, but with the colour choice of option2? and would it be possible to make the whole thing a bit more like the option 3? or maybe pick just the symbol, but in red?"

  

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  Dog-earAug 28, 08, 5:03 a.m. – Permalink

• Ranger

  The danger with showing logo variations in colour is that the client starts trying to take the design of one logo and the colour of another option and in the end you're left with the headache of trying to make them realise that it doesn't work.

  Do it in 2 presentations - pres 1 designs in mono.
  pres 2 - design in colour

  

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  Dog-earAug 28, 08, 5:05 a.m. – Permalink

• formed

  I am on the side that prefers black and white to narrow things down. Takes too much time to show each design with different color ideas and options.

  The idea of taking both seems good, though, if you are that far along (I've always liked client's choosing a direction, then we work on the colors and website after the logo is chosen).

  

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  Dog-earAug 28, 08, 5:16 a.m. – Permalink

• mikotondria3

  6 logo designs ? Jesus...
  How did that come about ?
  "Hello, can you design our logo, and like a website and stuff afterwards ?"
  "Sure, we can do that - tell us about your brand, and we'll use our years of knowledge and formidable skills to exactly interpret what you need"
  "Ah great, thanks - ok, well do that, spend a few days getting it right...
  .....then do us 5 more, different ones mind you, and we'll choose the one that WE like the most. Bearing in mind we're paying YOU for your expertise at this, not the other way round".

  "You'll fucking pay for 6 if you want 6, whether you only want to use 1 or not".

  • +1
    After discovery we generally only present one concept.– pylon

  

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  Dog-earAug 28, 08, 5:21 a.m. – Permalink

• jbranda

  Show them all in B&W, and show the same 6 with a 2nd color. Use a 186 red rather then a Cool Gray 8, it pops better and give a better sense of a 2 color option. Good Luck.

  • you show all your logos in red?
    interesting...– skt1/2

    "pop"… aaarrrrrgggghhhhh… like nails on a chalk board– Point52/2

  

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  Dog-earAug 28, 08, 6:07 a.m. – Permalink

• jbranda

  skt-not the whole logo in red...2-color option Black and Red, Red being an accent color.

  

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  Dog-earAug 28, 08, 6:16 a.m. – Permalink

• max_prophet

  it sounds like a lot of you don't really put much weight on colour? like its just an interchangeable detail - personally I think that colour is vital to setting the tone and personality of the brand. I don't provide the client with options, I present palette and rationale as part of the whole task.

  • YES MEN THE LOT OF YA!! ;P– max_prophet

  

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  Dog-earAug 28, 08, 6:23 a.m. – Permalink

• October

  we normally present logos in full colour by itself then a second page with a tiny version, b/w and 2 colours or 1 colour variations then a third page with applications on business cards, letterhead, cd, uniform, vehicle application, signage etc. depending on the nature of the company. all generic of course and they must understand that the applications can be refined further.

  most of the time, we give reasons why we chose certain colours and how it applies to the logo so the clients think twice about mix and matching them.

  maximum of 3 logos. if you have 6, pick the best 3 and just show them. having too much confuses and distracts them from the finer details plus they take longer to decide on one or a direction they can pursue.

  

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  Dog-earAug 28, 08, 6:28 a.m. – Permalink