Logo of the Day
Logo of the Day
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- Last post
- 820 Responses
- i_monk0
- Approved.ideaist
- FastWho?moldero
- How can you approve it without knowing what the icon represents???iCanHazQBN
- Likeitset
- How can you not know what it represents?i_monk
- it says what it represents, in big ass all caps letters, lolmonospaced
- i love black flagApeRobot
- skulls are cool.Al_dizzle
- if you have to explain it, does it really work that well? plus there is a W hotel right there. kind of stupid, imo.doesnotexist
- That wouldn't ever be confused with the W logomonospaced
- well no shit, but it does look like a w. not everyone is a brand expert. i like landor but this is weak.doesnotexist
- it is a Wmonospaced
- Looks like it was inspired by the competition winning design, which politics axed, unfortunately, and left a banal design (at best)formed
- piece of architecture (at best)formed
- imbecile0
- tightrenderedred
- is the keming OK tho?Krassy
- That’ll be $10 million please_niko
- Moved the ®freedom
- Feels squashed on the right.i_monk
- @i_monk yup, also my thoughts on the poor kemingKrassy
- https://static.feber…lnu
- Looks like an improvement to me.robthelad
- looks awful still. needs a smooth modern look, Airbnb, monese style.shapesalad
- it's icon, in a Best Buy cheap ass way. says nothing about modern furnitureshapesalad
- Looks squashed to me. Amazing they'll spend money redesigning this, let alone the cost of printing, etc.formed
- dbloc0
- haven't seen it in the field yetGnash
- that looks betterpinkfloyd
- i like the new one better in this instance.capn_ron
- looks better but still sux :Dsted
- There was a video of the making of the new logo which is pretty much 5 minutes of the creative agency blowing each other._niko
- slight improvement.utopian
- And that probably cost them 10s of thousands....Maaku
- The old one is a bit uneven but I think I prefer it. New one is boring.PhanLo
- I really hate this basic font as logo trend. There's no personality or individuality there.i_monk
- _niko2
- the tour could use some love maybe but I dig the atp_niko
- Looks like a 90's ISPfadein11
- You like the gradient and shape in the racket?bainbridge
- I've seen it solid somewhere but couldn't find it to post which for sure is better, but the shape in the racket is fine, lines up with the "p"_niko
- and a huge improvement of hat they had before https://www.atptour.…_niko
- 1990's version was dopescruffics
- I like this, there's enough energy it almost don't need no gradients.MrT
- I likeKrassy
- NBQ000
Apple's Former Design Chief Jony Ive Designs Emblem for Coronation of King Charles III (pretty sure not Ive himself but some designer in his new company LoveFrom.)
- its OKmilfhunter
- A distinct lack of heraldic animals.zardoz
- Clip Art Vibes.utopian
- Future commemorative plate.i_monk
- all the things Camilla chews onMrT
- Camilla's got the covid again. Imagine if she died.zardoz
- Low hanging fruit.
Is that a baguette in the middle?grafician - It's a tampon.i_monk
- Works well in single colour/black onlymonNom
- Like a royal Shepard Faireystoplying
- I hope none of you actually think that is a well designed logo.utopian
- I hope none of us think an emblem or coat of arms is a logo.i_monk
- sted-1
- not for me. too gamertechNairn
- Needs more FibonacciNBQ00
- Pepsifaxion
- drivlhans_glib
- lol it took them 10x longer to come up with that bullshit grid than it did for them to download the typeface from DaFont.com_niko
- and then there's the reasoning. They left out " the 'I' shape represents our erect cock as we spew verbal masturbation to try to sell this hack job."_niko
- hahahaNairn
- lolutopian
- If ESPN and Pepsi had a child...utopian
- ahahaha @_niko rotfl :D
that verbal masturbation you're referring to was in the brief :) that "bullshit grid" is part of the visual system, and it isn't bad.sted - yesterday I had the opportunity to learn a little more about this project, and one of the expectations was that it should open for young people.sted
- it was done by a kid from Romania who has far more talent and enthusiasm like most people got the opportunity to show their stuff and get feedback at the event.sted
- @utopian ah nice with the Pepsi, I didn't even think :D my first note to the kid was that it looks like ESPN brand :)sted
- Hey sted no disrespect meant to hard working designers especially if they’re kids, I assumed this was done by pentagram Europe or something :)_niko
- lol no worries:) he got far worse comments :D somebody even questioned that he made this by himself. now that was really low and disrespectful...sted
- The rationale is irrelevant when the stroke contrast is that wonky.i_monk
- lol no.milfhunter
- grafician1
- Gen Z unreadable garbage.utopian
- chobani inspiredgrafician
- a logo's design should give you a hint at what the company does. none of these communicate tech companies. They all say spaghetti western or 70's softcore xxx_niko
- like mode: https://www.undercon…_niko
- the design doesn't fit the company. based on the overall look and feel I don't know what they do or what they're trying to be._niko
- Under Consideration loves anything in this style.Chimp
- I don’t think a logo has to be anything like that a company does. It just has to be recognizable and aesthetic.doublespaced
- Generally yes. Logos are not brands.grafician
- "Logos should identify, not to inform" Chris Do. (the quote is something like that anyway)Frosty_spl
- It doesn't have to mimic what a company does, but it should at least be relevant. All this retro-futurism crap is just horrible and already looks so dated.formed
- grafician-1
- https://twitter.com/…grafician
- no character, just a blob now.dbloc
- Girl Scouts 2022
*May not contain actual girls_niko - Cloverfield 2023utopian
- What is it supposed to be?MondoMorphic
- prinses Leiasrhadden
- https://it.wikipedia…Squiddy
- Human sacrifice, dogs and cats living together...mass hysteria!bezoar
- Extremely worse.CyBrainX
- Krassy1
- Plug in herenb
- GayNBQ00
- https://www.cnn.com/…utopian
- brilliant logo for an e-car startup, wasted opgrafician
- ed's electric - well done; https://logopond.com…Krassy
- Solid. Not a fan of the gradient, though.maquito
- Always loved this.pedromendez
- fooler4
- Hayomook juts had an aneurysm.utopian
- Sorry what? In which way does it look like Adolf Hitler? It totally looks like Fleaoey_oey
- That time when Hitler died his moustache blue for a rave?Chimp
- Charlie Chaplin wants his royalties.StoicLevels
- grafician-1
- Yeah, it's badgrafician
- Pentagram?formed
- I'm on this team and proud of the work we did on the rebrand. A lot has gone into not only the mark, but the entire design system.bulletfactory
- Obviously you can love it or hate it all you want.bulletfactory
- https://youtu.be/qCU…bulletfactory
- Well, why the i t and l are not the same height? We just "judge" it visually man, who knows the strategy behind it. Also gives a lot of LinkedIn vibes, you knowgrafician
- but you might trashed a lot more on that Brand New bloggrafician
- also the "e" needs to be a 1% bigger than the other letters, there are rules for rounded letters to pass the baseline so they don't look smaller, oh well...grafician
- also the entire branding looks like it's made for a consumer market, when in fact Intel profits come from the enterprise market and b2b sales, so I dunnografician
- rant over, enlighten us @bulletfactory with your design choices, so I can take my awful criticism back?grafician
- The different heights of the i, t and l irritate me, too.grotesk_neue
- it looks really inconsistent and amateurish.hans_glib
- cyan is now called "energy blue". great.sandpipe
- I'd assume the tittle doesn't align with the top of the t because it's a different colour so needs compensating for visually.Nairn
- I'd be surprised if the design team for one of the world's best-known brands hasn't thought about details that some rando design board member's irritated byNairn
- I can only imagine all the approvals needed to get to this, is there a design system case study somewhere?zarkonite
- reminds me of internet explorer with that e jumping out like it does. bullet's video shows a bunch of color schemes i like better than this particular one.sarahfailin