An interesting thought
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- caperobin
I was thinking about Stranger Than Fiction today and how it is a postmodern movie, and I started wondering if adverts have ever been approached in this way? Can anyone think of any? And is advertising in general heading in a post-modern direction? Is the more handcrafted/illustrated route in vogue? Is backwards forwards? Any ideas?
- hammerofdawn0
Get a hobby
- caperobin0
ha ha but seriously!
- mia_free0
¿que?
- ukit0
Everything is post-modern. In fact I think we are now post-post-modern, or maybe post-post-post-modern at this point.
- brains0
po-po-po-po mo.
- ESPtype0
digital age
- jfletcher0
what the hell are you talking about??
- skelly_b0
ponder this... post-modern doesn't mean anything. Whenever someone uses the word with a straight-face they may as well put a sign on their head saying I don't know shit about the subject I am rambling about.
- caperobin0
so does that mean that everything in this day and age is meaningless? sure, "postmodern" could be used to define the period of time we exist in, if only for a word to describe it
- caperobin0
what I was thinking about was more, in terms of the movie Stranger Than Fiction, the narrator interacts with the character , which for me is a sense of postmodernism - it doesn't follow the traditional role of a narrator..and so I was wondering, does advertising ever do this? Can advertising ever call an individual's bluff and interact with a person so much so that the person interacting with it feels as if their life is being narrated?
- Gucci0
oh and while you're at it, explain how stranger than fiction is a "postmodern movie"
- 7point340
for the rercord: it's not that interesting
- gramme0
Anything postmodern is by definition eclectic and thus hard to pin down, at least that's how I've always thought of it... i.e. mixed sources of inspiration from different time periods (when looking @ art or design)...
- postmodern for me = randomness
i like your interpretation better, though.Gucci
- postmodern for me = randomness
- gramme0
postmodernism is also a move away from rationalism. Postmodern philosophy is more interested in mystery and intuition than modern philosophy was. Old people hate this shift, I find.
- caperobin0
so essentially, then does that mean that in a sense postmodernism turns past events, history or ways things are traditionally done on its head? or is it just nonsense?
- gramme0
I think one of the first postmodern stories might have been On The Road by Kerouac, since the timeline is all over the place and the flow of thoughts is somewhat like the detritus floating around after a hurricane – there's a bit of everything. Perhaps postmodern stories are interested in making time a more relative, less fixed thing.
- detritus0
British Silk Cut cigarette adverts back in the 80s might be an early representation of post modern advertising.
Or they may not - the more time marches on, the less I pretend to claim I know what 'post-modern' actually means.
- ukit0
That gorilla commercial was fucking post modern.