Pentagrizam 2626 Responses

Last post: 3 years, 10 months ago | Thread started: Jul 24, 08, 6:10 p.m.

RespondNew TopicDisable Images

• Humanhand

  Must be iceburg lettuce

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 6:17 p.m. – Permalink

• ribit

  yes you can
  http://www.pret.com/about/

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 6:17 p.m. – Permalink

• sputnik2

  it's the whole ketchup/mustard thing

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 6:17 p.m. – Permalink

• monNom

  reminds me of
  

  

  
  color/concept wise.... I think BK did it better.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 6:56 p.m. – Permalink

• ukit

  These pretzels are making me thirsty!!!

  • lol– joseprieto1/2

    HAHA– akrokdesign2/2

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 6:56 p.m. – Permalink

• _salisae_

  somehow in the lines and colors i am reminded of the interiors of kate spade stores. weird. the font is not sitting well with me.

  • the apostrophe especially.– _salisae_1/7

    then the S– _salisae_2/7

    then the G– _salisae_3/7

    then the E– _salisae_4/7

    then the colors and the forced spacing.– _salisae_5/7

    then the obviously rip job– _salisae_6/7

    *ripped
    i just woke up. can't spell yet.– _salisae_7/7

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 7:09 p.m. – Permalink

• OSFA

  hmmmm don't like it...

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 7:10 p.m. – Permalink

• jaylarson

  bun lettuce beef lettuce bun
  client approved

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 7:13 p.m. – Permalink

• doesnotexist

  I feel like more and more as of late, Pentagram comes up with simple solutions and eloquent copy to support said solutions.

  • ...almost TOO simple...– doesnotexist1/4

    just like napkin drawn citi logo.. than make a strategy around it, in copy– MrDinky2/4

    exact.– doesnotexist3/4

    more like MARKETING BULLSHIT support copy!!– 23kon4/4

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 7:21 p.m. – Permalink

• brianbrooks

  it's nice

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 7:52 p.m. – Permalink

• morilla

  At first glance I was thinking , "great, another Miller/Coors flop"... But after looking at the interior of the store, menus and packaging I think they did a nice job.

  • +1
    
    i too share this opinion.– detritus

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 8:09 p.m. – Permalink

• MashPotatoesJohnson

  Are you kidding me? That logo looks like first level student work. The interior is nice though.

  • yournameistoolong– lambsy

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 8:21 p.m. – Permalink

• morilla

  I think as a whole they pulled it off. The logo on it's own doesn't really do it for me. But in the context of it's environment it works.

  • Agreed– Invalid

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 8:23 p.m. – Permalink

• lifterBARON

  I dont know why Pentagram gets any attention other than negative. Michael Beirut is obviously terrible at his job. I think that ive seen more bad stuff come out of Pentagram than good.. and it keeps surprising me how much worse it gets.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 8:36 p.m. – Permalink

• Invalid

  ^
  As designers we should be able to look at this as an entire brand. Like morilla said; it all comes together with the execution and the attention to detail when implamenting it in it's given environment.

  I think a brand like this need to be a lot simpler, as the fast food brand landscape today is so congested, consumers need to be given something more recognisable to associate with.

  • i tried to like it.– _salisae_1/2

    +1– morilla2/2

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 8:41 p.m. – Permalink

• threadpost

  I think its rather clever. its very deliberate and it gives some cred to the this burger place, as if it were a transplant from mid-century, mid-west car hop kinda thing. plus...the logo is great! come on, its a freaking burger place, its supposed to be fun, silly.

  • true. i guess it being pentagram you get pre-conceived notions of how it should look.– _salisae_

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 9:05 p.m. – Permalink

• akrokdesign

  yeah the logo flat look like a horse head, but when applied to the elements it works. wicked.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 9:21 p.m. – Permalink

• akrokdesign

  by the way, nice burger joint.

  • any good burgers?– akrokdesign

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 9:21 p.m. – Permalink

• hektor911

  how much would a project like that pentagram charges?

  • one million dollars– ukit1/2

    At least £500,000 I'd say– set2/2

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 11:07 p.m. – Permalink

• morilla

  depends on the scope of the project. One cool thing about them is if you work with them you are on their mailing list. They constantly send out killer collateral like books and odds and ends.

  • Getting a neat book will make up for the piss brand they created.– jasontroj

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 25, 08, 8:16 a.m. – Permalink