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Pentagrizam 2626 Responses
Last post: 3 years, 6 months ago | Thread started: Jul 24, 08, 6:10 p.m.
- Humanhand
Boo.
Link Here:
http://blog.pentagram.com/2008/0…- Jul 24, 08, 6:10 p.m. – Permalink
- robotron3k
apparently bright. plastic looking colors get people in and out of restaurants quickly, I know of another chain that does has those colors too


- Dog-earJul 24, 08, 6:14 p.m. – Permalink
- ribit
yes you can
http://www.pret.com/about/

- Dog-earJul 24, 08, 6:17 p.m. – Permalink
- doesnotexist
I feel like more and more as of late, Pentagram comes up with simple solutions and eloquent copy to support said solutions.


- Dog-earJul 24, 08, 7:21 p.m. – Permalink
- brianbrooks
it's nice


- Dog-earJul 24, 08, 7:52 p.m. – Permalink
- MashPotatoesJohnson
Are you kidding me? That logo looks like first level student work. The interior is nice though.

- Dog-earJul 24, 08, 8:21 p.m. – Permalink
- lifterBARON
I dont know why Pentagram gets any attention other than negative. Michael Beirut is obviously terrible at his job. I think that ive seen more bad stuff come out of Pentagram than good.. and it keeps surprising me how much worse it gets.


- Dog-earJul 24, 08, 8:36 p.m. – Permalink
- Invalid
^
As designers we should be able to look at this as an entire brand. Like morilla said; it all comes together with the execution and the attention to detail when implamenting it in it's given environment.I think a brand like this need to be a lot simpler, as the fast food brand landscape today is so congested, consumers need to be given something more recognisable to associate with.


- Dog-earJul 24, 08, 8:41 p.m. – Permalink
- threadpost
I think its rather clever. its very deliberate and it gives some cred to the this burger place, as if it were a transplant from mid-century, mid-west car hop kinda thing. plus...the logo is great! come on, its a freaking burger place, its supposed to be fun, silly.

- Dog-earJul 24, 08, 9:05 p.m. – Permalink
- akrokdesign
yeah the logo flat look like a horse head, but when applied to the elements it works. wicked.


- Dog-earJul 24, 08, 9:21 p.m. – Permalink
- akrokdesign
by the way, nice burger joint.

- Dog-earJul 24, 08, 9:21 p.m. – Permalink




