Pentagrizam 2626 Responses

Last post: 3 years, 6 months ago | Thread started: Jul 24, 08, 6:10 p.m.

RespondNew TopicDisable Images

• Humanhand

  

  Boo.
  Link Here:
  http://blog.pentagram.com/2008/0…

  Jul 24, 08, 6:10 p.m. – Permalink

• robotron3k

  apparently bright. plastic looking colors get people in and out of restaurants quickly, I know of another chain that does has those colors too

  

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 6:14 p.m. – Permalink

• ukit

  I think it works in terms of the whole identity and the "sandwich" concept. You can't expect fine art out of a fast food logo.

  • no but you can expect more for Pentagram though...– robotron3k

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 6:15 p.m. – Permalink

• Humanhand

  Must be iceburg lettuce

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 6:17 p.m. – Permalink

• ribit

  yes you can
  http://www.pret.com/about/

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 6:17 p.m. – Permalink

• sputnik2

  it's the whole ketchup/mustard thing

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 6:17 p.m. – Permalink

• monNom

  reminds me of
  

  

  
  color/concept wise.... I think BK did it better.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 6:56 p.m. – Permalink

• ukit

  These pretzels are making me thirsty!!!

  • lol– joseprieto1/2

    HAHA– akrokdesign2/2

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 6:56 p.m. – Permalink

• _salisae_

  somehow in the lines and colors i am reminded of the interiors of kate spade stores. weird. the font is not sitting well with me.

  • the apostrophe especially.– _salisae_1/7

    then the S– _salisae_2/7

    then the G– _salisae_3/7

    then the E– _salisae_4/7

    then the colors and the forced spacing.– _salisae_5/7

    then the obviously rip job– _salisae_6/7

    *ripped
    i just woke up. can't spell yet.– _salisae_7/7

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 7:09 p.m. – Permalink

• OSFA

  hmmmm don't like it...

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 7:10 p.m. – Permalink

• jaylarson

  bun lettuce beef lettuce bun
  client approved

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 7:13 p.m. – Permalink

• doesnotexist

  I feel like more and more as of late, Pentagram comes up with simple solutions and eloquent copy to support said solutions.

  • ...almost TOO simple...– doesnotexist1/4

    just like napkin drawn citi logo.. than make a strategy around it, in copy– MrDinky2/4

    exact.– doesnotexist3/4

    more like MARKETING BULLSHIT support copy!!– 23kon4/4

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 7:21 p.m. – Permalink

• brianbrooks

  it's nice

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 7:52 p.m. – Permalink

• morilla

  At first glance I was thinking , "great, another Miller/Coors flop"... But after looking at the interior of the store, menus and packaging I think they did a nice job.

  • +1
    
    i too share this opinion.– detritus

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 8:09 p.m. – Permalink

• MashPotatoesJohnson

  Are you kidding me? That logo looks like first level student work. The interior is nice though.

  • yournameistoolong– lambsy

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 8:21 p.m. – Permalink

• morilla

  I think as a whole they pulled it off. The logo on it's own doesn't really do it for me. But in the context of it's environment it works.

  • Agreed– Invalid

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 8:23 p.m. – Permalink

• lifterBARON

  I dont know why Pentagram gets any attention other than negative. Michael Beirut is obviously terrible at his job. I think that ive seen more bad stuff come out of Pentagram than good.. and it keeps surprising me how much worse it gets.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 8:36 p.m. – Permalink

• Invalid

  ^
  As designers we should be able to look at this as an entire brand. Like morilla said; it all comes together with the execution and the attention to detail when implamenting it in it's given environment.

  I think a brand like this need to be a lot simpler, as the fast food brand landscape today is so congested, consumers need to be given something more recognisable to associate with.

  • i tried to like it.– _salisae_1/2

    +1– morilla2/2

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 8:41 p.m. – Permalink

• threadpost

  I think its rather clever. its very deliberate and it gives some cred to the this burger place, as if it were a transplant from mid-century, mid-west car hop kinda thing. plus...the logo is great! come on, its a freaking burger place, its supposed to be fun, silly.

  • true. i guess it being pentagram you get pre-conceived notions of how it should look.– _salisae_

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 9:05 p.m. – Permalink

• akrokdesign

  yeah the logo flat look like a horse head, but when applied to the elements it works. wicked.

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 9:21 p.m. – Permalink

• akrokdesign

  by the way, nice burger joint.

  • any good burgers?– akrokdesign

  

  You must be logged in to add a note. Login now or register for an account.

  Cancel

  Dog-earJul 24, 08, 9:21 p.m. – Permalink