Pentagrizam
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- 26 Responses
- Humanhand
Boo.
Link Here:
http://blog.pentagram.com/2008/0…
- ukit0
I think it works in terms of the whole identity and the "sandwich" concept. You can't expect fine art out of a fast food logo.
- no but you can expect more for Pentagram though...robotron3k
- Humanhand0
Must be iceburg lettuce
- ribit0
yes you can
http://www.pret.com/about/
- sputnik20
it's the whole ketchup/mustard thing
- ukit0
These pretzels are making me thirsty!!!
- _salisae_0
somehow in the lines and colors i am reminded of the interiors of kate spade stores. weird. the font is not sitting well with me.
- OSFA0
hmmmm don't like it...
- jaylarson0
bun lettuce beef lettuce bun
client approved
- doesnotexist0
I feel like more and more as of late, Pentagram comes up with simple solutions and eloquent copy to support said solutions.
- ...almost TOO simple...doesnotexist
- just like napkin drawn citi logo.. than make a strategy around it, in copyMrDinky
- exact.doesnotexist
- more like MARKETING BULLSHIT support copy!!23kon
- brianbrooks0
it's nice
- morilla0
At first glance I was thinking , "great, another Miller/Coors flop"... But after looking at the interior of the store, menus and packaging I think they did a nice job.
- MashPotatoesJohnson0
Are you kidding me? That logo looks like first level student work. The interior is nice though.
- morilla0
I think as a whole they pulled it off. The logo on it's own doesn't really do it for me. But in the context of it's environment it works.
- lifterBARON0
I dont know why Pentagram gets any attention other than negative. Michael Beirut is obviously terrible at his job. I think that ive seen more bad stuff come out of Pentagram than good.. and it keeps surprising me how much worse it gets.
- Invalid0
^
As designers we should be able to look at this as an entire brand. Like morilla said; it all comes together with the execution and the attention to detail when implamenting it in it's given environment.I think a brand like this need to be a lot simpler, as the fast food brand landscape today is so congested, consumers need to be given something more recognisable to associate with.
- threadpost0
I think its rather clever. its very deliberate and it gives some cred to the this burger place, as if it were a transplant from mid-century, mid-west car hop kinda thing. plus...the logo is great! come on, its a freaking burger place, its supposed to be fun, silly.
- true. i guess it being pentagram you get pre-conceived notions of how it should look._salisae_
- akrokdesign0
yeah the logo flat look like a horse head, but when applied to the elements it works. wicked.
- akrokdesign0
by the way, nice burger joint.