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Making banner ad... 1717 Responses
Last post: 4 years, 2 months ago | Thread started: Mar 24, 08, 10:37 a.m.
- harlequino
Good god, why do people bitch about these so much? They can be easy bread and butter.
We tons of these, and yes contrary to what complaining designers say, they have a huge place in online media buys. People do click them, adn they do bring in revenue.
Anyways...
Here's how we do it, and it seems to be painless.
Before starting keep in mind:
-Byte count (this affects your imagery)
-Cloning. How many sizes do you need? Make it fairly easy to clone.Start with a standard size, i.e. 728x90. Design some storyboards in Photoshop. Also present another size (300x250), but just the final frame so the client can can a view of it.
Toss your storyboards into an HTML page and explain the flow.
Get approval, and animate.Couple other tips:
Make a nice, but not gaudy, clear call to action (your button or "click Here" thing)
If its in the budget, interative banners are statistically more successful (last time I checked).

- Dog-earMar 24, 08, 10:45 a.m. – Permalink
- ribit
IAB Ad Unit Guidelines:
http://www.iab.net/iab_products_…We run mainly 468x60 on our site. We often have problems with click tracking on submitted Flash banners... all we know is they should use the ClickTag method for link embedding, so our adserver can extract the links.


- Dog-earMar 24, 08, 12:49 p.m. – Permalink
- maximillion_
pick up the clicktag var from the root. this can take different forms depending on the network ie. _clicktag, _Clicktag, _ClickTag etc


- Dog-earMar 27, 08, 1:21 a.m. – Permalink



