Making banner ad... 1717 Responses

Last post: 4 years, 2 months ago | Thread started: Mar 24, 08, 10:37 a.m.

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harlequino
Good god, why do people bitch about these so much? They can be easy bread and butter.
We tons of these, and yes contrary to what complaining designers say, they have a huge place in online media buys. People do click them, adn they do bring in revenue.
Anyways...
Here's how we do it, and it seems to be painless.
Before starting keep in mind:
-Byte count (this affects your imagery)
-Cloning. How many sizes do you need? Make it fairly easy to clone.
Start with a standard size, i.e. 728x90. Design some storyboards in Photoshop. Also present another size (300x250), but just the final frame so the client can can a view of it.
Toss your storyboards into an HTML page and explain the flow.
Get approval, and animate.
Couple other tips:
Make a nice, but not gaudy, clear call to action (your button or "click Here" thing)
If its in the budget, interative banners are statistically more successful (last time I checked).
- is 728x90 the standard? thats actually helpful tanks! i was wondering about this but never bothered to look it up– 7point341/4
  it's one of the main sizes. search for "ad unit standards" or something. Maybe on the WW3.– harlequino2/4
  easy bread and butter true, but resizing 20+ sizes (X) whatever kb sizes. never again for me :/– moldero3/4
  forgot to add: too monotanous for me, made me forget what i got into this biz in the first place, thats just me though.– moldero4/4
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Dog-earMar 24, 08, 10:45 a.m. – Permalink
utopian
Have the design outsourced to India for $10-
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Dog-earMar 24, 08, 11:08 a.m. – Permalink
big-papes
Use a tween class, it is great for file size
- shape tween! (haha do they still have this?)– 7point341/2
  tweenlite = 3kb– rosem2/2
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Dog-earMar 24, 08, 11:29 a.m. – Permalink
Anees
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Dog-earMar 24, 08, 12:03 p.m. – Permalink
ribit
IAB Ad Unit Guidelines:
http://www.iab.net/iab_products_…
We run mainly 468x60 on our site. We often have problems with click tracking on submitted Flash banners... all we know is they should use the ClickTag method for link embedding, so our adserver can extract the links.
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Dog-earMar 24, 08, 12:49 p.m. – Permalink
Llyod
banner ads are fun. you get the satisfaction of finishing something every couple day
- resizing them though is a pain in the ass– Llyod
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Dog-earMar 24, 08, 1:18 p.m. – Permalink
canuck
I still spend at least 5 hours a week working on gif banners.
fuck yea!
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Dog-earMar 24, 08, 1:22 p.m. – Permalink
Llyod
I like it when gif banners play at different frame rates on different machines
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Dog-earMar 24, 08, 1:23 p.m. – Permalink
monNom
Alt+Shift+x to add nudity
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Dog-earMar 24, 08, 1:44 p.m. – Permalink
Randd
I'm doing one now myself
god, how I hate it
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Dog-earMar 24, 08, 2 p.m. – Permalink
Naygon
I just wrap a campaign. It was hell and I put in my notice at the end. Good luck!
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Dog-earMar 26, 08, 9:55 p.m. – Permalink
nuggler
i've been doing ad banners exclusively for like 4 years! they are gods little poems except they're not god's and they're not poems
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Dog-earMar 27, 08, midnight – Permalink
maximillion_
pick up the clicktag var from the root. this can take different forms depending on the network ie. _clicktag, _Clicktag, _ClickTag etc
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Dog-earMar 27, 08, 1:21 a.m. – Permalink
BULBO
I have just started doing a few of these and i don't have much experience in flash. One tip i was told was to use the ease in and ease out thingy in Flash. Smooth.
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Dog-earMar 27, 08, 1:43 a.m. – Permalink
Bluejam
be creative
http://www.bannerblog.com.au/
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Dog-earMar 27, 08, 2:25 a.m. – Permalink
skt
it's all i've been doing this week. yes, it's good bread and butter for our agency, but i fucking hate them. especially when they are being served by eyeblaster with their shitty buggy slow as fuck system.
tip 1. avoid eyeblaster.
- Don't get me starting on fucking eyeblaster. I hate it with a passion!– Bleip1/2
  starting = started– Bleip2/2
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Dog-earMar 27, 08, 2:58 a.m. – Permalink

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Making banner ad... 1717 Responses

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