Bit by a Mouse 1717 Responses

Last post: 5 years, 3 months ago | Thread started: Feb 19, 08, 12:35 p.m.

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• Ampersanderson

  

  
  I would have to agree with Armin Vit when he says that "I love it."

  Created by
  www.johnsonbanks.co.uk
  www.brandguardians.com

  Via underconsideration.com

  Feb 19, 08, 12:35 p.m. – Permalink

• Ampersanderson

  Really via underconsideration.com/brandnew/

  

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  Dog-earFeb 19, 08, 12:37 p.m. – Permalink

• CALLES

  

  

  

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  Dog-earFeb 19, 08, 12:37 p.m. – Permalink

• robotron3k

  oh so British...

  

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  Dog-earFeb 19, 08, 12:38 p.m. – Permalink

• i_monk

  You can't copyright the word "mouse" or a logo for that matter.

  • They do have copyright on the artwork, but yes its not to be confused with trademark on the logo...– ribit1/2

    I like the comment re Microsoft adding ® and TM to this when they buy it..– ribit2/2

  

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  Dog-earFeb 19, 08, 12:40 p.m. – Permalink

• utopian

  Overall it is very nice.

  However the © looks bizarre and is a distraction below the "o".
  And I do not feel that the overall curved shape/knockout is 100% aesthetically proportioned, it is to enlonged and stretched out..

  • it's the eye– Ampersanderson1/2

    got it now, thanks:)– utopian2/2

  

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  Dog-earFeb 19, 08, 12:41 p.m. – Permalink

• Spookytim

  Twiddly wank. Look at it again once the novelty wears off (third viewing)... its ungainly. Visual co-ordination has been sacrificed for the sake of a laboured pun. A competition winner for a promising student.

  

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  Dog-earFeb 19, 08, 12:46 p.m. – Permalink

• Ampersanderson

  Maybe you like the first iteration better?
  

  

  

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  Dog-earFeb 19, 08, 1:10 p.m. – Permalink

• dbloc

  I like this new logo

  

  • that one is really good.– menos

  

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  Dog-earFeb 19, 08, 1:19 p.m. – Permalink

• i_monk

  It looks like the mouse is being crushed flat. They could have gone more playful/energetic, for sure.

  

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  Dog-earFeb 19, 08, 1:21 p.m. – Permalink

• Spookytim

  I would warm to something more like this...

  

  Obviously I've spent about .2 seconds on it, and haven;t even selected a decent typeface, but the mouse is cute, more mouse-like, small like a mouse should be and positioned as a mouse would be. This allows the mouse to operate separately from the (eventual) wordmark and can be used in interesting placements up the side of things, sneaking behind things, always very very small, like a tiny little gold mark.

  

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  Dog-earFeb 19, 08, 1:21 p.m. – Permalink

• horton

  mouse is an ok concept, but poorly executed.

  • in regards to the first mouse logo.– horton1/2

    Agreed.– czawada2/2

  

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  Dog-earFeb 19, 08, 1:23 p.m. – Permalink

• Spookytim

  Side Note... Looks extra bad when condensed to fit QBN of course!!!

  ( My side-noite facility is not working. p q )

  • True.– Ampersanderson

  

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  Dog-earFeb 19, 08, 1:23 p.m. – Permalink

• Ampersanderson

  Spooky, I guess I read the first one not simply as a literal mouse, but as a technological asset to the computer. Logos aren't always literal. In this case it's vital to understand the use of the logo—the entity which it represents: a Digital Advertising Awards program. It also isn't always seen in the context in which you're viewing it now (online) but within typographical environments. Because of that, it needs to be readable. I hear you on your version; it makes sense and i even like it. But i think the actual logo fits within the entire campaign beautifully, whereas the mouse in your version would be almost entirely illegible.

  

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  Dog-earFeb 19, 08, 1:39 p.m. – Permalink

• Spookytim

  Fair enough Ampersanderson. I just felt I ought to put my money where my mouth was after being so negative about the actual logo, so I quickly whipped that cheeky fella up in order to avoid the (probably much deserved) cry of "we'd like to see you do better you silly twat".

  I visually think the actual logo is really stale looking and it reminds me of dodgy hair care product branding from the mid 80's for some reason.

  I appreciate that the logo doesn't need to be literal, but I would argue that their intention and mine are equally to evoke the idea of 'a mouse'... I didn't do my little two second effort with a blank sheet, I sought to illustrate the same literal concept as they have, but in a more attractive way. Given a blank sheet I may not have decided to be literal with my mark making at all.

  Not bad for a quicky though eh. It was nice to get back to some logo design even if it was totally spurious and for no real purpose!

  • yeah, i actually appreciate your sketch.– Ampersanderson

  

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  Dog-earFeb 19, 08, 1:50 p.m. – Permalink

• non

  The concept is clever (mouse & lion), but the execution of the logo itself doesn't quite do it for me. I really think that its application takes it to an other level though.

  

  

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  Dog-earFeb 19, 08, 2:08 p.m. – Permalink

• utopian

  

  

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  Dog-earFeb 19, 08, 2:12 p.m. – Permalink

• chossy

  The 'e' at the end should have been the tail of the mouse. I'm brilliant for saying that b d

  

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  Dog-earFeb 19, 08, 2:15 p.m. – Permalink