Agency Process... 3838 Responses

Last post: 4 years, 5 months ago | Thread started: Dec 11, 07, 10:07 a.m.

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Out of context: Response #20 [Dec 11, 07, 10:07 a.m.]

• Leigh

  concept process

  1. kick off - client (client brief)
  2. Strategy / Position - account manager
  creative brief
  • Backround
  • Research
  • objective
  • Audience
  • Reference
  • Proposition
  • Possible IA
  • Budget
  • Timings
  3. Concept - creative team
  brainstorms
  • Mood boards
  • style screens
  • writen rationale
  • intitial structure / IA
  4. Internal Review -creative team + CD
  (feedback, ammend scamps)
  4.1 Internal sign off
  5. Client Review - feedback > ammends
  5.1 Client sign off

  well somthing like that?

  

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