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Agency Process... 3838 Responses
Last post: 1 year, 4 months ago | Thread started: Dec 11, 07, 9:16 a.m.
- doesnotexist
research, idea, refine, refine, refine
- Dog-earDec 11, 07, 9:21 a.m. – Permalink
- robotron3k
IMO, in terms of process, most problems come from the account side. They promise the client, I work late. The client loves the work, the account guy gets a promotion/bonus. It's a never ending cycle unless you can kill the account guy or better yet, negotiate a pay bonus/increase based on how much you (meaning creative) can grow the account thus pushing the account out of the picture.
- Dog-earDec 11, 07, 9:25 a.m. – Permalink
- Fariska
1) Brief from client (more or less detailed depending on client)
2) Brief from client director (who managed the client's brief and expanded it)
3) IA layout (kind of hdesign done with grey boxes but trying to choose the right imagery and at least decent headlines)
4) Client approval of IA
5) Design of the main pages
6) Blasphemies, insults and freakout because client choices
7) Round of amends
8) Client is satisfied
9) HTML/CSS production
10) Whipping the devs to implement the css
11) Client's happy, but some amends are due
12) Amends done.
13) Beer- Dog-earDec 11, 07, 9:28 a.m. – Permalink
- madirish
Agile Development
http://en.wikipedia.org/wiki/Agi…Think of these principals in the over-arching themes of a project and/or account, not *only* dev or software dev. That said, this concept really allows us/me to develop a complete model and road map for a project, regardless of scale or complexity, very rapidly. It is iterative, so if things change/client becomes a douche, we fuck up, placs change, life happens; at most we only loose 14 days of development and project scope (assuming you work under a 2 weeks iterative cycle). That sucks, but is *light years* ahead of what COULD happen with the 'pull-off magic velvet and reveal' method so many follow.
It is also a great procedure to go through as it gives the client 100% transparency into the 'plan' and order of proceedings to happen. Clients feel like they own it, which they love, and their is a standardization and artifact to which all parties can refer to along the way. That said, it does *not* reveal how it will be done internally to the agency, so you in reality maintain the same if not more buffer between the client, but with the benefit of their constant participation in the process.
I am happy to talk about it, it's success, and short comings if you want more.
- Dog-earDec 11, 07, 9:33 a.m. – Permalink
- robotron3k
Jevad, this is where the grey area lies, something that is called "strategy". The account team thinks they are smart because they have the company credit card and they talk numbers with the client, so hence they think they can also strategize and try to influence the client and or account to the direction they want. Most of the Strategy comes from the AD/writer and other info from account and media planning. But most of the strategy should come from the creative side. In a normal fully functioning agency where you assume the account team is honest, this works well. But when they lie to get bonus' and promotions, then you get screwed.
- Dog-earDec 11, 07, 9:36 a.m. – Permalink
- Leigh
the design process is just common sense really?
1. Look & feel Design
2 Internal Review - design team + CD > feedback > ammends
2.1 internal sign off
3 Client Review - feedback > ammends
3.1 Client sign off
4 Screen design - All screens designed
5 Internal Review - feedback > ammends
5.1 internal sign off
6 Client Review - feedback > ammends
6.1 Client sign off- Dog-earDec 11, 07, 9:55 a.m. – Permalink
- jevad
You're making it sound a lot simplier than it is Leigh.
How do you get to the Look and Feel of design? Do you do a Creative Brief? Brainstorm? Concepting?
As far as I can tell it should flow like this:
Research/Discovery > Creative Brief > Brainstorming > Concepts > Execution
- Dog-earDec 11, 07, 9:58 a.m. – Permalink
- Leigh
concept process
1. kick off - client (client brief)
2. Strategy / Position - account manager
creative brief
• Backround
• Research
• objective
• Audience
• Reference
• Proposition
• Possible IA
• Budget
• Timings
3. Concept - creative team
brainstorms
• Mood boards
• style screens
• writen rationale
• intitial structure / IA
4. Internal Review -creative team + CD
(feedback, ammend scamps)
4.1 Internal sign off
5. Client Review - feedback > ammends
5.1 Client sign offwell somthing like that?
- Dog-earDec 11, 07, 10:07 a.m. – Permalink
- Point5
reading this thread pisses me off. we have the shittiest process at my job:
• job gets emailed sometimes. other times it gets a posted in Basecamp via the acct. rep or the owner.
• 95% of the time, there is no discussion involved and we just churn out comps.
• these comps get emailed or posted in Basecamp
• acct rep show client
• client gives feedback
• acct rep and/or client stand over designer's shoulder and direct revisions in "real time"
• we're told it's good to go and send or deploy job. No signatures or anything to go with that.it sucks
- Dog-earDec 11, 07, 10:14 a.m. – Permalink
