Agency Process... 3838 Responses

Last post: 3 years, 3 months ago | Thread started: Dec 11, 07, 9:16 a.m.

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• jevad

  What's the design process like at your agency? What works? What doesn't? What would you change if you could? If you don't have one, how do you find working without one, and what kind of process would you set up if you could?

  Dec 11, 07, 9:16 a.m. – Permalink

• doesnotexist

  if only i worked at an agency, then i would answer this.

  

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  Dog-earDec 11, 07, 9:18 a.m. – Permalink

• Llyod

  discover, design, and develop

  • deliver– Llyod1/3

    diarrhea– Point52/3

    desecrate– WeLoveNoise3/3

  

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  Dog-earDec 11, 07, 9:20 a.m. – Permalink

• doesnotexist

  research, idea, refine, refine, refine

  

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  Dog-earDec 11, 07, 9:21 a.m. – Permalink

• Llyod

  one fish, two fish, blue fish

  • green fish!– Llyod

  

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  Dog-earDec 11, 07, 9:22 a.m. – Permalink

• thenuge

  concept, pitch, freak out, execute

  

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  Dog-earDec 11, 07, 9:22 a.m. – Permalink

• jevad

  I'm looking for serious replies please!

  • and you posted this here?– doesnotexist1/5

    Not every fucking thread here has to be a pisstake yeah?– jevad2/5

    parts of every thread, yes, absolutely.– doesnotexist3/5

    gddmt paul!!!– jevad4/5

    hahahaha come on! I had to!– doesnotexist5/5

  

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  Dog-earDec 11, 07, 9:23 a.m. – Permalink

• robotron3k

  IMO, in terms of process, most problems come from the account side. They promise the client, I work late. The client loves the work, the account guy gets a promotion/bonus. It's a never ending cycle unless you can kill the account guy or better yet, negotiate a pay bonus/increase based on how much you (meaning creative) can grow the account thus pushing the account out of the picture.

  • God don't I know it!– jevad1/6

    You really have to put your foot down when it comes to account. In reality they have nothing to show but (our) creative work.– robotron3k2/6

    +1. the problem generally tend to be worse when the acc side dont understand the creative production side and promise undeliverables– maximillion_3/6

    something which is more involved than they think– maximillion_4/6

    i will argue that this happens 99% of time because over-all plan/map/scope of project is not transparent to all involved.– madirish5/6

    I agree with madirish.– pylon6/6

  

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  Dog-earDec 11, 07, 9:25 a.m. – Permalink

• Fariska

  1) Brief from client (more or less detailed depending on client)
  2) Brief from client director (who managed the client's brief and expanded it)
  3) IA layout (kind of hdesign done with grey boxes but trying to choose the right imagery and at least decent headlines)
  4) Client approval of IA
  5) Design of the main pages
  6) Blasphemies, insults and freakout because client choices
  7) Round of amends
  8) Client is satisfied
  9) HTML/CSS production
  10) Whipping the devs to implement the css
  11) Client's happy, but some amends are due
  12) Amends done.
  13) Beer

  • 10) Whipping the devs to implement the CMS
    – Fariska1/2

    More point 13 please– ItalianStallion2/2

  

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  Dog-earDec 11, 07, 9:28 a.m. – Permalink

• jevad

  Where do responsibilities lie in terms of Account Management/AD/Designer?

  

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  Dog-earDec 11, 07, 9:30 a.m. – Permalink

• Llyod

  dude, just make it up as you go

  • HAhahahahh...success... business that does not make!– jevad1/2

    I hear a lot about process. Most of it is bs. discover, design, develop, deliver is the only way to go– Llyod2/2

  

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  Dog-earDec 11, 07, 9:31 a.m. – Permalink

• jevad

  Constant communication is key - as is good expectation management...

  

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  Dog-earDec 11, 07, 9:33 a.m. – Permalink

• madirish

  Agile Development
  http://en.wikipedia.org/wiki/Agi…

  Think of these principals in the over-arching themes of a project and/or account, not *only* dev or software dev. That said, this concept really allows us/me to develop a complete model and road map for a project, regardless of scale or complexity, very rapidly. It is iterative, so if things change/client becomes a douche, we fuck up, placs change, life happens; at most we only loose 14 days of development and project scope (assuming you work under a 2 weeks iterative cycle). That sucks, but is *light years* ahead of what COULD happen with the 'pull-off magic velvet and reveal' method so many follow.

  It is also a great procedure to go through as it gives the client 100% transparency into the 'plan' and order of proceedings to happen. Clients feel like they own it, which they love, and their is a standardization and artifact to which all parties can refer to along the way. That said, it does *not* reveal how it will be done internally to the agency, so you in reality maintain the same if not more buffer between the client, but with the benefit of their constant participation in the process.

  I am happy to talk about it, it's success, and short comings if you want more.

  

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  Dog-earDec 11, 07, 9:33 a.m. – Permalink

• Leigh

  Stay small.

  • your right, the only way to stay profitable in interactive...– robotron3k1/5

    yes.– non2/5

    Are you saying you don't need a creative process if you are a small agency?– jevad3/5

    stay small and stay smart.– tkmeister4/5

    no you still need a process but staying small is the key,– Leigh5/5

  

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  Dog-earDec 11, 07, 9:35 a.m. – Permalink

• robotron3k

  Jevad, this is where the grey area lies, something that is called "strategy". The account team thinks they are smart because they have the company credit card and they talk numbers with the client, so hence they think they can also strategize and try to influence the client and or account to the direction they want. Most of the Strategy comes from the AD/writer and other info from account and media planning. But most of the strategy should come from the creative side. In a normal fully functioning agency where you assume the account team is honest, this works well. But when they lie to get bonus' and promotions, then you get screwed.

  • so true. idiot account people can make the work environment really bad.– tkmeister

  

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  Dog-earDec 11, 07, 9:36 a.m. – Permalink

• Leigh

  the design process is just common sense really?

  1. Look & feel Design
  2 Internal Review - design team + CD > feedback > ammends
  2.1 internal sign off
  3 Client Review - feedback > ammends
  3.1 Client sign off
  4 Screen design - All screens designed
  5 Internal Review - feedback > ammends
  5.1 internal sign off
  6 Client Review - feedback > ammends
  6.1 Client sign off

  • +1– Not_Just_Another

  

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  Dog-earDec 11, 07, 9:55 a.m. – Permalink

• jevad

  You're making it sound a lot simplier than it is Leigh.

  How do you get to the Look and Feel of design? Do you do a Creative Brief? Brainstorm? Concepting?

  As far as I can tell it should flow like this:

  Research/Discovery > Creative Brief > Brainstorming > Concepts > Execution

  

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  Dog-earDec 11, 07, 9:58 a.m. – Permalink

• Leigh

  there is a concepting process too?

  • question mark was put on by mistake– Leigh

  

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  Dog-earDec 11, 07, 9:59 a.m. – Permalink

• jevad

  Shouldn't there be?

  

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  Dog-earDec 11, 07, 10:01 a.m. – Permalink

• jpea

  

  • HAHHAHAA– jevad1/2

    this looks very much like my creative process.– tkmeister2/2

  

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  Dog-earDec 11, 07, 10:03 a.m. – Permalink

• Leigh

  concept process

  1. kick off - client (client brief)
  2. Strategy / Position - account manager
  creative brief
  • Backround
  • Research
  • objective
  • Audience
  • Reference
  • Proposition
  • Possible IA
  • Budget
  • Timings
  3. Concept - creative team
  brainstorms
  • Mood boards
  • style screens
  • writen rationale
  • intitial structure / IA
  4. Internal Review -creative team + CD
  (feedback, ammend scamps)
  4.1 Internal sign off
  5. Client Review - feedback > ammends
  5.1 Client sign off

  well somthing like that?

  

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  Dog-earDec 11, 07, 10:07 a.m. – Permalink