Logo Crit
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- 16 Responses
- Dancer0
Second link.
drop the colour and the graphic. Just use the type
- Nairn0
You only need one 'reflecting' device per logo.
If you could take out the flipped letters in version 6, and make it clearer that the puddle is indeed a puddle, and is reflecting the city, I'd go down that route.
Puddle needs more perspective and ripple, too.
x
- BaskerviIle0
try harder with the reflection idea. I'm sure you can find something good to play on. the first link doesn't really have any ideas. Keep working on the 2nd route stuff.
- uncle_helv0
Email these guys...
- wunderbra0
what sort of client is it? this is important to know..
- oldelpaso0
meh... might work better if you reflect the 'F' n the 'L' instead of F&T..
still trying a bit hard..
push the idea a bit more
- doesnotexist0
i like the first direction better, but only because that hot pink looks bad. I do agree that you only need one reflection element in the logo, so make it stellar.
keep it simple, keep refining.
- phatlee0
They all look too fussy...
whats it for?Keep it simple...
- wunderbra0
i think a typographic intervention may be enough. reflection is already in the flipped characters.
see FRAME
http://www.framemag.com/
The frame idea is created just by type. i like it.
- grunttt0
i'm actually digging the mark, a ripple effect might help it along, but if you're going to use a mark i'd stay away from reflecting any of the letter forms, it's redundant. i say you're off to a good start.
- minimalista0
I read the t as a broken E in all of the layouts. It's not very legible. I like the mark on the second link but it needs some refinement. For instance, why are the two buildings identical?
- detritus0
I imagine that whatever deserves to be called 'the reflective city' needs something a bit more evocative, reflective and engaging than some trite typographical trick.
Unless, of course, we're dealing with a really peculiarly-named corporation, agency or chic brasserie...
- gramme0
There are so many more ways to depict reflection.
I'd ditch the mark. It's too fussy. This problem can be solved with a typographic solution.
There are several methods of reflection that you haven't tried: flipping an entire word (might be too hard to read, but worth trying) like in a mirror, flipping it upside down (could be same problem, or at the risk of making a web 2.0 puddle, showing a faint reflection as if the logotype is sitting on a flossy floor.
Also, think differently: think about introspection. Think about being enveloped by ones thoughts.
Your kerning is too loose. Track it in if you are going/ one of those fonts. I'd recommend looking at some other more contemporary sans faces, as well.
- detritus0
Also, think differently: think about introspection. Think about being enveloped by ones thoughts.
gramme
(Oct 18 07, 07:42)You don't think that staring into a puddle and seeing the city 'up above' covers this?