Whoring it out...
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- mikotondria20
definately in the right ball park..
The negative space in the 'arm' of the excavator is a great 'A', is there any way you could simplify the outline, invert it or something, so its just more 'half - a/half excavator', then just drop the caption in underneath, really simply?
I might also be tempted to try a slightly less butch font, maybe even Triplex or something a bit more quirky and post 2k, but I understand its kind of a slightly retro-macho industry. I do like the lines of the excavator though, I'd work on from that.
Get 5 that you are happy with, choose the best one, and TELL the client this is it. Otherwise they'll pick one you think is the shittiest, and it'll haunt you for years when you see it in the real world. Fucking bitches.
- slappy0
Like the digger. Do they hire other stuff or just construction stuff? Might be a bit too literal.
Shouldn't the word "all" be the more prominent?
Dont like the typography in the second one. Have you tried more industrial type fonts?
- JackRyan0
They're mostly construction/excavation...and their last logo was literally a backhoe. Their initial direction was to pretty much live trace a picture of a more modern backhoe...so I'm trying to baby step them away from the literal. I tried more brute/industrial faces at first...they were ok, still working it for sure. Thanks for the feedback.
- slappy0
I do like the logo though, would look tough as a stencil, sprayed on gear.
- Gucci0
i think there's potential there, but I agree with the others. The typography leaves a bit to be desired.
You might try to reverse the arm out of a shape so it doesn't conflict with the weight of the type so much and create an awkward bit of negative space wherever it sits.
When I first saw it, the shape it creates inside reminded me of:
and someone flexing their biceps.
- agentfour0
can you call it rentall or rent|all ?
that'd be fun.
- agentfour0
can you call it rentall or rent|all ?
that'd be fun.
- 23kon0
digger arm could make an "R" too
- TheBlueOne0
Like the logo, not the typeface.
Go with a Slab serif ...why not that newer one from Monotype - Soho. Very nice. Or I like Barrow SLab from fontfarm as well...nice choices in a post 2k world.
(Worked for years in the construction industry...you want a nice slab for an equipment rental company...)
- waynepixel0
I like it. Have you tried playing with the word "ALL". Large capital A L L, then bring it inline up words with the illustration.
- waynepixel0
Have you thought about play with the the letter A, and putting it into the digger scope, or even the word All?