Brain Freeze
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- brains
Oi,
I am doing a logo for the company I work for. It's a bit of a cluster-fuck though. Print shop / design studio / poster distribution service.
I am completely stuck. I need a brainstorm.
- flashbender0
Use a puppy, whatever the logo is for doesn't matter. People love puppies.
OR use a puppy and a baby, guaranteed homerun.
- brains0
aw yes! or a puppy giving birth to babies!
- spendogg0
puppy pussy
- phixion0
flames! get some some flames in there too.
S'all about flaming logos! :-P
- uncle_helv0
cluster-fuck hahaha are you in marketing!!!
- ian0
Well I could go the route of the piss take, but Im in a good mood today so here goes:
1. What are the companies competitors and how are they presenting themselves, usually a good place to start as you can see what not to do.
2. Do the head honchos have an image they would like to portray that could feed into the logo.
4. Whats the company name, can you make a reference to some part of the name in a mark?
5. Do something fun or rubbish or weird, whatever, but just start putting ideas down on paper, once you start kicking out ideas and do some research more will follow.
6. look at the visual elements of the companies, posters = layers sitting on top of each other (sheets of paper, relevnat to printing too) peeling corners, printers = ink, registration marks, crop marks, etc.
7. They do 3 distinct things, so you could start with an abstract concept of three elements coming together.
8. If it still aint happening, Helvetica Neue 75 bold for the company name and a full stop. Badabing badaboom and yer done.
And remember, don't get disheartened, just start scribbling/doodling/workin in illy whatever. Good luck chief.
- Raniator0
8. If it still aint happening, Helvetica Neue 75 bold for the company name and a full stop. Badabing badaboom and yer done.
ian
(Jul 20 07, 02:18)Dude, don't forget the tracking down to -75 :)
- ian0
Shit Raniator, I knew I forgot something!
Yeah, -75 or -100, depending on how cool it needs to be. Had to get it in after seeing the helvetica film...