senior designer or AD
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- edd-e0
at least 7 years for senior designer, i dont have ADs in my industry, but i would say 10-12 years for that position.
- blastofv0
years don't equal experience or seniority necessarily, but I'd say 5+ years and you're eligible for a Sr. in front of your title (if you're talented, articulate, a good presenter, a good leader, etc.). You can have 10 years experience and be a miserable designer/AD not worthy of Sr. responsibilities.
sez me anyway.
- robotron3k0
about 2, but i've seen ADs start right out of art school but it depends if your school spec work looks good enough to fool a recruiter...
- canuck0
I've seen some relatively young art directors at few ad shops in toronto, maybe less than 5 yrs experience.
- edd-e0
wait a sec, what is an
AD position, you guys make it sound like an intern, some bs position with little to none experience.is that what it is? a flunky?
- canuck0
wait a sec, what is an
AD position, you guys make it sound like an intern, some bs position with little to none experience.is that what it is? a flunky?
edd-e
(Feb 8 07, 12:37)From what I have seen yes.
- Mimio0
Some ADs are gurus with production expertise and high level conceptual skills, some are glorified traffic people with opinions and creativity that don't reach far beyond what they've seen on TV.
Depends on the company culture.
- blastofv0
wait a sec, what is an
AD position, you guys make it sound like an intern, some bs position with little to none experience.is that what it is? a flunky?
edd-e
(Feb 8 07, 12:37)no no – well, I guess this just goes to show how insignificant and ambiguous titles really are in this industry. traditionally, an art director handles concepting for print, tv, web, whatever – they 'art direct' photo shoots, meaning they're in charge of planning and running the shoot, they supervise Jr ADs (kids just out of school), and they deal directly with clients and vendors.
at an ad agency, they're typically partnered with a copywriter to work on TV spots and such as well.
- OSFA0
when I grow up, I wanna be an AD
- edd-e0
blastofv-
thanks didnt know that. i am not part of your industry so its hard to say that an AD title is ambiguous and insignificant.
i am a product designer, and everything that you described that the AD does is all done by the designers, not a separate position.
i cant imagine working for someone who just directs but does none of the work or really doesnt knows how to accomplish the work itself.
in my end of the industry we have design directors but they are a fully super experienced senior designers with 12-15 years industry experience. which is where i am headed!!!
:)
- Rand0
still jonesing for that position, eh?
- piperboytoy0
yes, i've seen some people that don't have a lot of experience and have average portfolios that are in AD positions. Mostly in Ad agency world. i was told that they don't have senior designer positions. not sure if that is true.
Also i've looked at a lot of the job ads for Art Directors and some only require 3+ years to be one. How does an industry not have any standards? I just find it frustrating.
Do you think Web is so new that people who knows the talk and talk buzz words get promoted because of that skill? where can you learn the talk?
- Point50
it's all smoke screens. Not saying that people don't posses the skills, talents, experience worthy of a true "directing" position, but the lines have become so blurred in the Ad/Design industry. I just recently got hired on as a Sr. Designer at a start up ad agency. Why I have that title I'm really not too sure; but then again, I don't really care for titles (so long as it isn't that demoralizing title of "Jr. Designer" ggrrrrrrrrrr!!!). I'm going on my 9th year in this field and to be totally honest with you, my print knowledge is lacking tremendously as far as print house capabilites and knowledge are concerned. By doing about 5 years as a part time freelancer and designing club flyers I never really had the budget on any of my projects to go beyond a cookie cutter print job and explore and learn more about the print process itself. Not to mention I've been dabbling in web work more and more over the last 2 years and I think it's time for me to move that direction almost exclusively. No more of this both ways crap; time to become a true starter on one side of the ball.
/end rant