click reporting
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- susan-deaux
Does anyone know of any good click reporting and analytics providers?
I've recently been turned on to http://www.clicktracks.com/ and http://www.silverpop.com I just wanna make sure I'm looking in the right direction as this decision is somewhat costly.
Thanks.
- susan-deaux0
Is this isn't something people are traditionally doing? Is there a better way to gather click report info?
- harlequino0
I've worked with a couple companies. They were agencies/media buyers. They had their own proprietary software that they had developed in-house, based on the raw data from the actual ad server.
So i think the trend is to make yer own.
- ribit0
what do you want to track exactly? site visits (sessions/pages/visit paths), or are you are you looking for reports on banner ad views and clicks? (if you run your own adserver software such as PHP AdsNew it will include view/click reporting)
- susan-deaux0
we're more looking at where users are going and how they're getting there, more gathering info about user experience rather than any sort of visitor info.
Looking into it I think we may try to come up with a custom solution.
Thanks, Helped make a bit more sense of this.
- susan-deaux0
http://www2006.org/programme/fil…
that has been pretty interesting.