< coke - psyop
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- ants0
and ants... just as much as cafloppy has a 'right to go shooting his mouth off'... I do too.
PonyBoy
(Jul 16 06, 22:01)I'd say the same thing to both of you.
- PonyBoy0
Enter response:
you know... if companies like coke didn't exist... we wouldn't have shit to do... same w/other 'big' corporations.
Like taragee said.. it's true there's corruption in every big biz... but... what can you do? Pointing out specifics just solidifies something we all know - and it's not 'burying our heads in the sand'...
... there are isolated incidents all over the world everyday... corrupt reasoning behind them... it has ALWAYS and will always exist as long as we live in a dominantly capitalistic society...
caf...
... i really just wanted to buy you coke... and sing the coke song to you or with you... you know - cheer you up about things out of your control... but you had to go an insinuate that I had my head buried in the sand... then my bum...... all I want to do is sing.
... is that so bad?
- cafloppy0
Ponyboy, I don't know the people at Psyop, although I'm willing to bet they will still sleep tonight without my added flattery.
"when YOU go 'shooting your mouth off' like that - what the hell kind of response do YOU expect?"
Sarcastic, mean-spirited responses don't bother me. But I do "expect" a response substantiated with logical coherence, where what needs to be proven is not merely assumed (i.e., how my pointing out the absurdity of the Coke commercial title becomes the sole evidence needed to conclude my views on boycotts, where the blame lies, etc).
I didn't miss the point of this thread. Following your logic (to just an extreme end), if I were to point out the beautiful prose of Mein Kampf (assuming, for a moment, it was well-written), would it be fair if I reprimand anyone who might interject that judging Hitler's book on his writing style alone is absurd? Do I have the "right" to respond that there was nothing political about the discussion until some whiny critic showed up to put the book in its correct context?
While I can appreciate the work that went into the Coke commercial, I cannot simply seperate means from ends so easily. Concealing the social relationships that exist in business through manufactured and blatantly dishonest messages is political in every sense of the word. I realize this is not an isolated incident. In fact, its very dangerous to push a purely anti-Coke message as if Coke is an abberation in an otherwise fair and just system. Again, my post was brought up in response to the NTB post and my reading of the semi-recent article in The Nation.
But to suggest that I might be promoting an agenda in an otherwise value-free discussion is just nonsense. You can continue to carry on about how there is "nothing political" about commercial work, about design in general. But all that tells us is that you haven't the slightest clue as to what politics are.
- kbags0
there's enough dissent in the world today.
instead of wasting energy picking cybercatfights, i suggest listening to bob marley or something.
go make happiness.
- nadnerb0
i was going to say something like cafloppy said until he said it first, and better than i could have.
gorgeous commercial anyway. it's nice that a big weird corporation can at least be a support for wild creativity, even if it's being "used" for (let's face it) somewhat ugly and greedy ends...
- Engage0
my new trainers are rubbing.
- tank0
not defending coke or anything..
have worked for them and actuaaly did some editing about the subject of 'killer coke'.
some serious reporters dug up the story and it turns out coke was actually in the right.
it was the result of an civil war dispute that was out if their hands.this is coming from a guy who is very paranoid to big companies.
but please get your facts straight before you shoot off crap like that.
- agentfour0
new trainers ey?
- jarno0
i don't like it. i'll be back to explain myself if necessary.
- clerk0
please expain yourself.
- kezza_20
try doing/buying anything that doesnt involve a big company somewhere along the line. That life doesnt exist unless you want to be a pikey.
Nice ad. Always wondered what happened in those machines.
I'm going back to brainstorming ad / subversive concepts for Malboro and Mc Donalds. (Im not lying either). How DO I sleep at night....
- cafloppy0
Tank, can you link me to the stories of how Coke "was actually in the right?" I'd be quite interested in this.
The Nation is quite respected.
Thanks.
- jarno0
in brief, i'm actually not quite sure. i would love to love this spot, but i don't. perhaps i expect perfection from psyop, many of my absolute favourite spots being theirs. this, just doesn't hit me. maybe i would expect something more abnormal looking from the producers of this spot. i can see how this is enjoyable in character and 3d, but i can't seem to find the visually original splash from this piece that a piece of psyop is often about, this just looks like fine 3d, something that, yes, A NUMBER of animation studios could produce (oh god i'm going to hell) and that's that and/or, i find that the basic idea doesn't go totally hand in hand with the execution. the chain of events feels loosen, as in having momentary events that make sense in the way of producing a bottle of cola inside the machine, but then most of the events don't make any sense at all (to me) but play along perfectly visually. for instance, three chopper worms deliver the bottle, and a hose from the sky delivers the cola itself, the bottle is filled in 1 second - instead of showing who makes the cola and where, where the etiquette comes from etc. there are strange creatures making snow men and the bottle going through devices that don't make anything to it? what is this i ask myself. there. hope you appreciate this and not lock me up in the basement. i look up to psyop, but despite the praise for mysterious reasons this turned out to be a slight let down. altogether, great spot, really. thanks.
- joyride0
corp politics aside, I like it. I'm entertained, i'm talking about it and sharing the link with friends.
Good job psyop!
And jarno, I think the coke machine part is how they deliver the bottle to you as a consumer. The delivery method not the product creation. I think people know that coke is not made in the machine. But it could be bottled in the machine right?
I love all the little things going on in the background. The dudes gold tooth flying off, one of the snowdudes flipping off a cliff onto his back. Another getting hit in the face with a snowball.
more like that please!
- level2b0
I dont think it's strange at all that Coke would pay the money to make a spot like this – money well spent. We're the target they were going for and they clearly hit it on the mark.
The only way you can escape huge corporate culture (and not have to worry about constantly increasing your share value) is to move to another planet. Big corporations can help proliferate good design/executiions if you convince them to buy into it. Isn't it our job as designers to create good work from otherwise mundane products or services?
- caulfield0
well I just came from a few years working on spots exactly like that, and I'm telling you that there's not as much talent as you'd think!
Without the creative vision to lead the 3D artists, you'd probably end up with this -
- PonyBoy0
Enter response:
good point, caul... talent needs to be organized to achieve the quality...
- caulfield0
sorry maybe I should qualify that...
3D artists have talent, but they don't always have taste.
- chunkified0
"3D artists have talent, but they don't always have taste."
EDIT:
SOME!!! 3D artists have talent, but they don't always have taste.
--
i'm a 3D artist/TD and i partly disagree
- mr_snuggles0
it's technically very nice, and I can see how the kids will love it... although do we need more fat children screaming for soda?