logo grids
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- monNom
do these really make for a better logo?
sample:
care of: http://www.patrikberg.com/I always just eyeball it, but I'm wondering if there's some big thing I'm missing out on here... especially since some of the diagonals in the design above are reading completely greek too me.
Absolutely no offence to the designer, I just don't understand
- inhaler0
Dont know anything about logo grids, but id like to see more... (not being a designer)
- D_Dot0
That is one tight grid. I use a really loose grid (compared to that), mostly for aligning elements, but I suppose it depends on the logo.
- horton0
depends on style of the mark, but a lot of times i use grids for sure. my old school profs swore by them.
i think the eye totally picks up on and finds comfort in any symmetry, whether its obvious or not.
specially when you think about the logo being used at large scales.
- aurastate0
human eye for the win.
- monNom0
So is it just the proportions/alignment that it helps with? This guy seems to have drawn his mark based on the grid... seems a bit arbitrary to me.
- rob10
yes, it is important to use a grid. it helps explain spatial relationships and defines a standard to other people who might be using the logo
- davey_g0
I think it's overusing the grid theory when using them for logos. I mean it's cool if it works...but we are not robots, we are humans, so I use my eyeballs too and make an optical decision on aesthetics, not leave it up to ruled lines.
- spendogg0
It is good sometimes to eyball your proportions then grid it out to keep spacing consistant - that dude went overboard.
- uberdesigner0
that grid is so tight you could use it to castrate farm animals
- mr_snuggles0
it's mostly effective when you need to create styleguides and usage manuals and I truly believe most designers make the grid after the fact...
- Rand0
I am inclined to skepticism
- spendogg0
snuggles nailed it.
- bukka0
I found mathematical symmetry doesn't always look the best, you have to use your optical senses to make things look good, depends on whats being designed. I agree I have seen them more in style guides after a concept is made.