Rebrand
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- 56 Responses
- ivan_cook0
logo element is fine, but the type hurts. not very legible when small. especially bad for web it seems.
- horton0
remove the gradients.. or if you have to show 1 use the first and fix the blends with your Gradient Tool.
- HelloWorld0
I dont think a step ahead should be in caps.
- horton0
and the E is feeling cramped.. i'd almost double the space between it and the icon.
- mr_snuggles0
shrink the Earth Walk type more and kern it out, just create a bit more space overall...
- Sharif0
Yeha its all cramped, I definately saw the step ahead being small, its bigger now, the font is not final at all, Im looking through a shitload, the battle iss finding something that looks cool, is legible and will be able to be branded on all their products, like in metal etc... They wanted to keep the line across which i hate, but oh well, thats the challenge i guess, you guys rock thanks a lot
reef
- mr_snuggles0
you take feedback with dignity and grace...
* curtsies
- Sharif0
Well Ive worked with the winiest bunch you can imagine, and I just feel like if you cant take the truth, your #1 a pussy and #2 never gonna get better, my feelings dont get hurt, although I take pride in my work, work isnt my life, it just helps me to afford it, thanks again guys
- rise0
I dont like cholla
- monNom0
I liked your first draft better.
the new mark seems too close to the type and I'm not feeling that line connected to it.
Not a big fan of meta in this application either. Maybe a lighter weight?I think the mark from your first version captured connectivity/education better.
new one looks to planety, in a 90's way.also not too stoked on the red, but that could be a personal grudge.
the website looks hawt though.
- tehgee0
man we did this whole damn campaign and one of the typefaces was cholla and the freaking nerd i worked with would randomly yell out 3-5 times a day "CHOLLA BACK Y'UNGIN OOO OOO!"
so
freakin
annoyyyinnnggg
- dmklee0
I think it's a step in the right direction, but there's something about that font which doesn't look right. I think it's the rounded corners contrasted by the sharp icon on the left.
- Rand0
I don't want the truth
- Sharif0
Thanks again guys, in case you havent gotten sick of looking at the progress of this nasty shit, ill be posting updates!!!!!!!!!
reef
- Sharif0
Thanks again guys, in case you havent gotten sick of looking at the progress of this nasty shit, ill be posting updates!!!!!!!!!
reef
- backwards0
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