white space
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- antoine_101
my boss doesnt understand white space. she thinks every part of the page needs to be filled otherwise its a waste of paper.
Ive tried -
"you need space for the reader to take in all the info",
"filling up every part of the page not only makes things look cheap and nasty, but also creates confusion as the reader doesnt know where to look",
and "white space creates elegance and the message gets across alot clearer and the reader will remember the article/brochure better"
what else can I say to convince her (i know there are heaps of reasons I have left out/forgotten)
- Jnr_Madison0
If she doesn't get it and she's your boss... give up.
- shilohous0
convince her with examples?
- fatoe0
stay persistent with your direction, strong examples support your idea.
- er0k0
all of what everyone (as well as you) said so far is good..but try this:
go grab another co-worker (the more random, the better) and ask them their opinion on which of the two they either remember best (maybe show it to them for a few seconds) or which they prefer. proof by example of others, if your boss is not willing to listen to you, almost always makes the case (assuming they agree with you of course, lol )
:)
- mg330
show her some good swiss stuff where the typography and the minimalism of the text fit nicely. Plenty of that has great white space.
If that doesn't work, just say "white space, shite face!"
- RoyBoy0
Show her two examples; one of cluttered edge to edge type and one of clean white space.
- slappy0
I had that once, I was told "the more you tell the more you sell"
I told them to stick it. Stupid marketing grads.
- spongebob0
i used to play an internet game using the nick "whitespace" and a few folks flamed me, saying I was racist.
DUH.
- MrT0
What's the project? Print? Web?
There's no rule to say you need white space for a great design... maybe you don't need to win this battle with your boss?
- Baskerville0
racist
- Baskerville0
;o)
- forcetwelve0
just reverse everything out of black.