Concept VS Execution
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- setsolid
people keep saying concept is everything... but what iu guys think of good concept with bad execution?
will you choose
A:
good concept + bad excution
or
B:
bad concept + good excution?
- scarabin0
depends on the target audience
idiot teens will eat up anything we tell them is cool
almost all of which is poorly executed doodles 'n' shit
- dippy0
"If you choose not to decide, you still have made a choice." -Rush
- digitalswarm0
The kids love Doodles™.
- radar0
niether, back to the drawing board.
- setsolid0
what if you have to pick one?
- dippy0
Who are these people who keep saying concept is everything? If someone says that to me, I will bite him.
- setsolid0
all i want to prove is... concept is NOT everything...
i seen a lots of art directors from ad agency... come up with all this great concepts... and decide to make a website or something... and omg...
- scarabin0
*raises hand, gets bitten*
- mg330
What context are you talking about exactly?
- scarabin0
i should clarify and say that concept is everything in my area of specialization
which is movie posters
- setsolid0
What context are you talking about exactly?
mg33
...................
Anything design... like ads, movie, website...
- dippy0
*responds to scarabin while chewing his flesh*
But even movie posters have to be executed well, because there are a lot of aesthetic considerations (colors, contrast, layout) that will deliver the concept.
- setsolid0
i should clarify and say that concept is everything in my area of specialization
which is movie posters
scarabin
...................................
What if you got this great concept for a movie posters... but the designers who produce then suxz at typography and color thoery... use comic sans for a movie poster for Drama? but the concept is great?
- grafholic0
bad execution can definitely kill good concept.
however, good execution won't rescue bad concept - bad movie concept brings a bad movie despite smoothness in making the movie, etc.
- pepe0
i dont think its that black and white but in the end it is visual communication not an essay, it needs to look good
- dippy0
graf, I would agree with you 98% of the time.
The other 2%, I reserve for when something slick and beautiful disguises a low-concept idea, and the public still buys it. It happens. Probably more than two percent of the time, too.
- setsolid0
good execution won't rescue bad concept -
grafholic
(Apr 12 05, 15:04)
...................................doe that mean good concept can rescue bad execution??
- blaw0
i'd go with good execution of a bad concept and simply blame the piss-poor idea on the client.
- scarabin0
yeah that's true
but a concept can be finessed into shape whereas you'd just have to start over with a style piece with no concept
i suppose a piece lacking either execution OR concept is just bad
- mg330
Well, look at it this way:
Movie poster.
You have a great concept, but fail in executing exactly what you want to get out visually.
Or,
Your original concept sucks, but your skills allow you to do it perfectly, yet it's boring and really not that great.So which would you pick? Tough, no doubt.
Me, at the moment I would lean towards execution being more important. I'm working on a few projects at my job where I keep holding back just a bit in really getting "interesting" with the concept when I know something basic will work okay, and better than our average stuff. I'd much rather know that the end result is perfect and to a high standard visually than I would be worried that the concept was lost.