logo/Branding.... hmm..
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- Nematoth
My company has just decided to change their logo when we are about to launch and its a major pain.. The bizarre thing is.. they have decided to make one logo for print and one for screen.. and they are completely different colours.. the one for print is quite red like the newstoday text here and then the one for print is like and darker version of that..
Is this normal ? I would have thought that from a branding viewpoint the logo should always be the same.. no?
Personally I think its extremely odd.. and moreover, the reason for the colour difference is that apparently the red 'bleeds' into the background.. wtf? Surely it depends on what background colour you use.. man.. what a pain in the ass...
Any thoughts on this anyone?
- breed0
your bosses are mentally challenged.
- jevad0
sounds like they don't know what the hell they are talking about....
- BonSeff0
nothing wrong with that.
- johndiggity0
some reds do break up on television, particulary crts. it makes some sense i guess. maybe. not.
- DutchBoy0
you can nver get it perfectly similar.. print/web.
so in a way it makes sense.
but redesigning it jsut before launching is not very wise.