Is it normal...
Is it normal...
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- b12
for a newspaper's advertising rate for an agency to be more expensive than the casual rate? I always thought it was the other way around.
- robotron3k0
yes and no, depends on the agencies mark up...
- b120
ok...just to clarify - I'm the agency, and the paper's charging almost 30% more for the 'agency' rate than their 'casual' rate. Seems a little strange, but maybe that's how they do it out in the Okanagan Valley.