COLORS gets burnished
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- Raul
Looking foward to the magazine's resurrection. Under the leadership of Tibor Kalman and Oliviero Toscani, COLORS became a classic example of how design can change the world.
Not familiar with the Creative work of Studio Number 17. Any thoughts?
- meok0
Color is my all time favorite magazine. Hope it doesnt change.
- Raul0
“Oberman & Siegler founded Number 17, multi-disciplinary design firm working in television, film, print, products and the world of computer media. Some examples of their recent work are: the logo & title sequence for The Late Late Show with Craig Kilborn, NBC’s Saturday Night Live, and Will & Grace, the advertising campaigns for 5S (Shiseido cosmetics company) & Jane magazine, the coffee table book, Journey to Beloved by Oprah Winfrey, a tv commercial for Prodigy and a short film for Herman Miller. Other clients include Calvin Klein, Nickelodeon, Hyperion, HBO and The Mercer Hotel and Kitchen.”
Looks like they can serve Big clients, the question is can he serve the world?
- Mimio0
COLORS is a classic example of how a company (Benneton) can align itself with global issues to further it's brand. People would be far more skeptical if this were Coca-Cola Inc.
- Petter0
Emily Oberman, one of the No 17 partners, is an M&CO alumni. I'm positive that they will do a great job. As for the editorial focus of the magazine, it sounds like it will get a bit "lighter", if I understood Kurt Andersen's comment correctly. That may not be a bad thing. We shall see.
- Raul0
If a company (like Benneton) aligns itself with global issues to further it's brand, it's still awareness for the issues.
It is a positive furthering of the brand. It says something about their values. and social consciousness.
I wish Coca Cola Inc. did the same thing, wether it helped them in sales or not.