Faith logo critique
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- evad
can i get some feedback on this logo?
company name: FAITH
concept: everything in the world has been corrupt. God is the only one that stays true.
so the 't' (represents a cross/God) is in it's normal form, the other letters have been changed a little.thanks!
- unknown0
ok, yeah
- Tyrone0
link dog!
- evad0
- unknown0
the "t" doesnt come out as a cross. The rest is not balance. The "a" and "i" is not working out. "a" looks like and "o"
That just my opinion.
- unknown0
I can see where you are going and the style.. i it doesnt seem right......
your cutouts of the letter arent working.. i have seen them work before.. but this just isnt working at all.. almost cheesy
the a and i seems predicatble and oldschool...
i just think its not right all around
- Tyrone0
ok....identity design is always tricky.....here's my 2 cents......if a concept is so good that no one gets it then is it a good concept? My point is that you can make that sell to the client to justify the time spent "thinking" but have you solved the problem. I would never have gotten any of the "concept" from that logo. Now that's not always a bad thing but in this case it seems that you're looking for a literal interpretation annd I don't think you have it here. If the idea is difficult to interpret with a visual metaphore than perhaps go in a more vague direction and support it with clues like your T for a cross. get the balance rtight like montreal said and I think you'll be iin there. I happen to love the FedEx logo. There only a few people (mostly designers) that know there is an arrow in the logo. Beyond that, the shipping "concept" is lost but that doesnt mean it didnt accomplish it's goal. But hey just a sunday ramble take it for what it's worth. good luck.
- evad0
thanks guys!
logos are definitely a struggle for me.
any other feedback would be great too.
thanks again!
- evad0
yeah, they don't care so much about the concept being real apparent.
but they want everything to have a point to it. why it was done and all...
- Tyrone0
i hear ya dog....not trying to be a dick.....just........rambling i guess......
- oeuf0
The letter "I" isn't a good letter to link with others. You should try without any ligatures and maybe take a nice classic serif font for the word except the "T" that could be bigger in a non-serif font.
Try it and let us see.
- niku0
monty,
paul frank called...
- BonSeff0
i like it. it reads well to me
then again i like obscure typography
good job
- niku0
here here!
- niku0
aww, just razzin ya.
i love you.
- unknown0
well thanks for introducing me to Paul Frank, very nice stuff.
- evad0
thanks for the critiques everyone! we ended up just doing a slight variation of the original.
http://secretpenguin.com/client/…
and these are some of the boards for Faith Skateboards.
http://secretpenguin.com/client/…
http://secretpenguin.com/client/…