new UPS logo
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- 104 Responses
- okaybro
http://www.adweek.com/aw/nationa…
if you ask me this is a horrible day in design.
- jox0
Please tell me that wasn't lens flare
- unknown0
i smell bevel
- jpowell0
paul rand is crying
- Nirvous0
Lens flares...............suweet.
- mitsu0
i think they beat konami with that one
- jpowell0
the 20 million dollar lens flare
- petzi0
it's a BUTTON
- blastofv0
they had done such cool stuff animating the old logo in their TV ads over the last year... it was made contemporary without changing the original design
who made that decision?
the bastards
- mrming0
Oh my god what is happening to the world? Why are so major companies rebranding with cheap-ass '3d effect' logos?
- jox0
Imagine a lens flare on thousands of vehicles, more than 250 aircraft, 1,700 facilities, 70,000 drop-off and retail boxes, and more than 1 million uniforms. AND THEY FORGOT THE FRIKKIN DROP SHADOW!
- blastofv0
the big companies are all struggling— so they dump money into re-branding/advertising looking for a boost
good for our profession, bad for design karma in UPS' case
- okaybro0
these are the fuckers that did it.
- mitsu0
now we can all d3zIgN like with l337 5ki||4z:
- IRNlun60
i agree with blastofv. the commercials made that logo new again.
why was this done? i haven't heard of any revenue losses in UPS. I just don't get it.
- mrming0
F--- me - I wouldn't let them near my identity!
- blastofv0
never hire a 'branding' company to design your logo
consult maybe, but not design
- Amphetamine0
Awful. It looks like a shiny shield. Thor. People have to fuck with a design classic - I wonder why UPS thought the logo was outdated? Sad...
- MobyGrape0
a super hero shield
- blastofv0
I call for a coordinated world-wide protest next saturday— who's with me
- blastofv0
no wait, I'm sleeping in on saturday