Critique this logo
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- 29 Responses
- lifeinsodium0
I like the colors and font much. But I am not too crazy about the two corners/triangles.
- IloveQBN0
I agree with life, get rid of the triangles and make it cleaner.
the colors are nice, I think you should try a variation is sizes of the waves and dots. Some of the dots might dissapear in smaller versions.
- lifeinsodium0
I am by no means an expert at this but here are some variations of what you have...
- gabe0
to make it simpler still i think you can incorporate the two key elements of the logo into the text.
also, it's kind of backwards the way you have it now. muddy can represent the dirt & grime and river would obviously be the water.
- unknown0
the first one sodium did it what i would do also, drop the lines and triangles, keep it simple, and clean,
- bent0
I agree, I'd lose the lines. I think you're def on the right track though, looks good.
- Humanlike0
i agree, lose the lines and triangles, the concept is strong enough without them. it does feel like the dots and the wavy lines should be switched positions though; reading left to right, it feels more like the water is heading in to dirt and mud, not the other way around. i'd try a bolder font, or maybe just have one word be bolder.
- pagedown0
lose the added elements (triangles etc) and maybe flip the water and the 'dirt' around, it looks as though it is going from clean to dirty, this seems to go against what the company does.
nice colours and type faces.to the person that re-did them, don't ever incorporate a gtaphic over some type, you could never read it if it was faxed.
good luck.
- pagedown0
i reckon make 'muddy' blue and river black, that will add some crazy head-spinnin contrast. i'm not usually down with faded edges and stuff for logo's, just coz of the fax / reproduction factor.
- mayo0
that's definitely a lot better, but i would i hope you are doing something different with the shape of the dirt. somthing more organic. i'm sure you are (since you made the water look better) but i thought i would throw that out there just in case.
- Humanlike0
i like that a lot more. works for me. three things though:
1. i'd bring the water/dirt closer to the type, there's a lot of space between them right now
2. make the dirt circles instead of squares, maybe
3. use less dirt squares/circles...it's going to be a real pain to see them when you shrink the logo on to a letterhead or biz card
- unknown0
start over. I'm not feeling this direction too much. doesn't help that the company has an awful name. what kind of water purification company calls themselves muddy river?
- Bartleby0
lilbabyarm, any thoughts on on a completely different direction?
- boeser0
I don't really like the new direction you're going.
I agreed with the posts about losing the triangle stuff.
In the first logo the V in river looked like it was a little bit to big, sticks out on the bottom. But could be me.
- lyrek0
too literal. water is blue. graphic shows their work. the only thing that isn't in there is an icon of a guy drinking it and smiling.
i'd do something more symbolic. too bad they're stuck w/ that god awful name.
- Bartleby0
They were clear that they wanted the logo to illustrate their speration technology and the river has to be incorporated into the design.
So there isn't a lot of room to play with in terms of symbolism. Well, the name ain't changing any time soon and this is what we're paid to do, ain't it?
Thanks for everyone's help so far. I think I'll play with some completely different ideas now cuz I think I may have the blinders on with this one.
- matt250
a little busy in my opinion - I would try and simplify it a bit more
- exador0
personally Bartleby
my fave is your first post...the original
while i agree with iloveQBN on the notion that yo should make sure your line work doesn't just disappear when reduced in size..
and i actually like the line work
makes it more scientific..
but with or without the line work
your first version is best..the later ones in the thread don't work, although they're quite nice to look at ..the first is my fav..
cheers
ex