Xtreme topic
Out of context: Reply #6
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- randoman0
Mountain Dew really needs an energy drink... in all fairness, they were the original, then Jolt, then the guarna drinks to red bull , and now countless others.
The Xtream thing was pretty funny back then... sometimes I wonder how people in the marketing industries get paid 6-7 figures to figue out new ways to abuse a word.
A better thing to do would be to come up with the next "Xtreame" type saying. You know, something catchy for the kids to latch on to and do some Xtreame spending.
What could be the next over used catchphrase?
You can see that ads are struggeling for something... most of the newer car commercials have an obsession with being "ahead" of everything else in the market. The emphesis isnt so much on the extemity of things anymore, but on the extreme advancement. The whole use of "X" had a lot to do with generation X label as well... I think it really started with Extreme sports and then X-games, was further fueld by what was one a Raver generation (pepsi generation) whcih X was very popular with.
Z is just waiting to break out... I think Z with be much cooler than X (and not adding z to the end of everything.). Q also has some possibilities for that avant guarde, mysterious feeling. If apple named their next os as OZ, I think Windows would be finished.