Green Logos
Out of context: Reply #6
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- derek20050
google for gods sake
10 green
This is a literal and metaphorical trend. The roots for this can be traced back further, but Landor's greening of BP was a seminal effort. Although Raymond Loewy was using green and yellow in the historic BP logo, Landor gave it an environmental sense of place with the use of the flower/sun. Cargill, ADM, and Monsanto — all companies that might be likely to take an environmental hit—are all going green. It's a trend that is a breath of fresh air in an industry awash with red, white and blue. Public utilities have also picked up on this trend. But if it is overplayed, corporate green will soon become a tired joke to the public.
1. design firm: enterprise ig client: monsanto company
2. design firm: landor associates client: bp
3. design firm: kiku obata & company client: ameren corporation