Antirom
Out of context: Reply #10
- Started
- Last post
- 22 Responses
- soda0
i saw a talk by one of the tomato guys at some protein night once.
they were explaining the work they did for sony on it's 'organic brand' where users could log in, move some shapes around and save them so that when sony produced a new ad it would use the latest arrangement of soft focus squares behind the logo.
The crowd weren't too convinced by their justification of it being a 'live version of the Sony Brand that users and consumers can influence the look of the Sony brand'.
I think someone commented 'isn't it just a collection of squares that will look the same no matter what you do with it?'
Then it got a little tasty with the questions getting more critical and a sense of the emperor's in the all-together type of thing.
It ended with the guy from Tomato saying "well Sony loved it and they paid shit loads, so there!"