Trendwatching
Out of context: Reply #11
- Started
- Last post
- 80 Responses
- blackspade0
Words from Josua Davis...
"I believe that inspiration and ideas are never on short supply - I think it's a matter of disciplining yourself to see things differently every time... no matter how mundane or familiar the situation might be.
For example... When I moved to New York 1992 I had never ridden a subway. I was in total enlightenment that I got to take this underground rollercoaster (the closest thing comparable to the feeling I had) everyday for $1.25. However over a period of a few months I become like every other New Yorker, half asleep on the train as it merely takes me from point A. to point B. How did something so exciting become so mundane ?
Complacency. I had closed my eyes to seeing this experience like I did for the first time.
So... there are a million little scenarios, movements, forms, paths, and systems at play all around us - I've just gotten really good at seeing things, writing them down, assessing the limitations of the technology I use and trying to recreate them."