Sainsbury’s design archive
Sainsbury’s design archive
Out of context: Reply #1
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- Nairn4
:)
My one remaining design client was going to do a release of the cat food packaging designs as a screenprinted poster run and had been in contact with them about doing so to get permission, which they expressed interest in. I set about making a vector conversion so we could scale up the print and then it all fizzled out.
Somewhere in the next year, Sainsbury's released the same design as a freezer bag, so I'm guessing that either that ball had already been set in motion at their end and there was a perceived conflict of interest - or, my personal theory - is that they realised there was an interest in having that design 'on things' which they could probably make more money from doing their own way.