Logo of the Day
Logo of the Day
Out of context: Reply #817
- Started
- Last post
- 820 Responses
- milfhunter0
- *palimpsest busts a nutNairn
- I really don't get that random symbol. Also it gives me Asics vibes.milfhunter
- quoi!omer
- what is the icon supposed to be?dbloc
- cool clipart symbolutopian
- https://wolffolins.c…dmay
- I'd love to know how much Wolff Olins charged for this.Continuity
- Also, that they managed to make that CA ... err ... ligature(?) look even worse than it did on the old logo is astonishing. That's talent I really don't have.Continuity
- the lettering is much better, the icon... well, it's usable and distinct enough to use across all the products they havedmay
- Logo of the Day shows it without context; meh.
Wolff Olins over contextualizes it, BUT man it looks good!ideaist - that will be 895,734.76$
Our team worked very hard in the last 6 months to bring your logo to the next level.HAL9001 - I think it's smart to have a "mark" that you can use without the type. Clip art or not, it works well on their clothing and on tiny applications.monospaced
- It evokes movement, it's like a D, it locks up nice. Don't need to read too much into it beyond that.monospaced
- Pecathalon.Nairn
- Weird forced ligature that looks like C4bulletfactory
- ^ For whatever reason, that CA ligature thingy reminds me of a dog lifting its leg up to piss on something.Continuity
- The icon is the P for decathlonimbecile
- The selected blue color is not working, previous was way more "positive" than the new. The new logo looks like the LADA of clothing...OBBTKN
- Taking into account the price increase that their products have experienced lately... This is not going to help them to sale moreOBBTKN
- The icon makes sense in that it is reminiscent of the CA ligature, although that could be pushed harder. Very useful to have something small for buttons and >>skinny_puppy
- >> other small touches. I liked the old font though has character, the new one is ... dull. They could just have tweaked the original lettering.skinny_puppy
- @cont Like a lone elephant washing itself with the self-knowledge that it is a dying species, because it fits in with nothing that surrounds it.garbage
- The new font is boring, generic. The icon looks like a random korean or chinese car company. The old color is also way better. Don't get it.sandpipe
- I do not approve.
I agree with sandpipe, the old color is the best thing they had.palimpsest - The tension between the top right of the C and the A makes me very uncomfortable.maquito
- We want it to have movement, so italicise the ligature.
More.
No like they did in the 90s.
PerfectionProjectile