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Out of context: Reply #9

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  • Salarrue-1

    Expect co-creation, clients, or team members will have access to Figma or equivalent and will want to join into some of the previous designer only space.

    I believe that design today is more of a rhetorical discipline that consists of defining the problem and proposing a clear explanation of the designed solution. Then for sure, the more technical skill sets will give you more options, but at the core a Designer should draw the scope of the project or at least be part of the project overall guidelines, including the business goals that are in play.

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    • Agencies that keep their graphic designers in a closet, and account-driven creative strategy is such an unhealthy place. Designers need to be in the know.canoe
    • ^ The truth. If you can't get in front of the client and listen to what they want then the solution is likely to fail. Client Services do not hear the same...Morning_star
    • ...things a creative would.Morning_star
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