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Out of context: Reply #6
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The Super Bowl ads were "star lit", more so than I ever remember. I can't say that the mainstream actors really brought much to the table. It all was very distracting watching them do their bit for a product. I can't imagine the budgets of some of these ads, and was it a waste of money?
It's always shitshow of capitialism, and felt even more so with the actors involved in 75% of the ads. I would've been fine with just the Christopher Walken bit alone, that was pretty great. But again, the actor is remembered, not the service or the brand, which is not the point of advertising. But, 'it sure is cool'. And it seemed like the brands were trying to one up each other, why would there be so many actors in so many commercials for one event. Seems like the advertising agencies on these spots relied completely on borrowed interest...
There was also a 3-4 episode commercial that was hard to follow from the get go. Homes something dot com.
- I'd wager very few ad agencies came up with concepts for the ads. These are mostly reasons for execs to claim bragging rights at the country club. It's not..Morning_star
- ...dollar for dollar effective advertising but it does bring kudos if the audience can remember your brand.Morning_star
- Absolutely, I recall the Chrysler Pacifica launch with Celine Dion being an insider job decided during a weekend at the Hamptons. Nobody cld say otherwise.canoe
- Fuckin' Celine Dioncanoe