X
Out of context: Reply #143
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- neverscared0
GDPR complaint against X (Twitter) over illegal micro-targeting for chat control ads
X abuses sensitive data for targeted ads. X (Twitter) harvests sensitive data such as political view and religious beliefs by monitoring user behavior such as clicks, likes and replies to postings on the platform. In September 2023, the EU Commission used this exact information to promote the highly controversial proposed chat control regulation on X. The platform’s targeting system allowed the Commission to target users based on political views and religious beliefs. To be specific: The ad campaign in question targeted X users who weren’t interested in keywords like brexit, Nigel Farrage or Giorgia Meloni.
A meaningless ban. In theory, this violation shouldn’t even be possible: X states in its advertising guidelines that political affiliation and religious beliefs should not be used for the purpose of ad targeting. In reality, it seems that X is not enforcing the ban in any way, making it practically meaningless. The EU Commission’s campaign was shown