X
Out of context: Reply #74
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Twitter’s turn to X marks the spot for EU trademark trouble
Elon Musk’s attempt to rebrand the social media giant could run afoul of intellectual property rights.BRUSSELS — Twitter turned into X this week, marking the spot for trademark lawyers to send off legal warnings to its billionaire owner Elon Musk.
Rockers Metallica, software giant Microsoft, carmaker Honda and sportswear brand Adidas all own versions of X as a trademark.
There are already 262 Xs registered as trademarks with the European Union’s Intellectual Property Office, according to an agency database. These give companies exclusive rights to use X in certain design formats, for certain purposes — such as clothing — or for certain industries, such as entertainment or financial services.
Musk changed the name of the social media known as Twitter earlier this week, a rebrand that's apparently part of a broad plan to turn it into an "everything app" to offer commercial services on a platform once central to online public debate.