Predictions???
Out of context: Reply #213
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- utopian0
Dear fellow creatives,
Copywriters will probably be the first go with the next 18 months because of ChatGTP and other AI platforms. I recently used ChatGTP to write a 500 word blog post for our company website...and within 15 seconds it was completed. I carefully reviewed what ChatGTP spit out, and I could not believe how thoughtful, well-written and on-point the blog post article was.
Will ChatGTP win a Pulitzer Prize for journalism?...probably not, but FFS...the AI's writing ability was nothing short of astonishing!
As for illustrators, designers, musicians, architects, etc...either "adapt, evolve or go extinct". Because if you don't except the new reality of a world driven by AI (EVERYTHING!)...many of you will be searching for a new line work within the next couple of years.
- All copywriting will turn out the same, maybe even identicaldrgs
- While it's amazing, it's also to well-rounded. People will start looking for that 'edge', the bias of a human, to prove authenticity.formed
- But yeah, I had it write a dozen things for me just to see. Not perfect stuff, but saves me tons of time (I'll still re-write).formed
- It's adequate for generic, vanilla corporate blog posts. But no way will it replace musicians.zardoz
- As for illustrators, designers, musicians, architects, etc...either "adapt, evolve or go extinct" isn't that pretty much the standard career arc for designers?jonny_quest_lives
- like what is an AI proponents view of a typical agency workflow that leads one to believe it's inefficient in someway?jonny_quest_lives
- from the thumbnail sketch all the way through client pitch the typical agency workflow is pretty lean... as most agencies don't get paid for pitchesjonny_quest_lives
- agency wins pitch... then the client notes come in, revisions until launch, multiformatting for social, av and print, then client may want one off events...jonny_quest_lives
- it will be another tool but the doom and gloom is really overrated. Personally it will end up being used as a more robust stock asset when legalities settlejonny_quest_lives
- Companies like Disney will prob train/create their own Diffusion software and will be overly litigious against commercially available toolsjonny_quest_lives
- AI solves it all though amirite? client notes? revisions? pivot to new creative? Legal clearances for key art? Talent approval? AI solves it.jonny_quest_lives
- take a deep breath everything will be ok...jonny_quest_lives
- Design has never simply been about creating a visual or copy... Design is problem solving.jonny_quest_lives
- ^ all this
AI changes nothing for career profesionals.
Just a tool long term, just hype short termgrafician - Don't stop believing!utopian
- entertained by the concept that consumer tastes will evolve to appreciate edgy human content over AI, like it's not capable of creating individually targetedkingsteven
- content and that's not more effective than a single campaign or brand. or that the entire client/ studio experience with revisions, UX can't be replicatedkingsteven
- Just like humans can intuitively recognize a scammy website from a normal one, we will soon be able to tell AI copywriting from human copywritingdrgs
- i dunno, i work primarily in editorial production and my biological voight kampff has been tingling for yearskingsteven