Sagmeister Walsh
Out of context: Reply #114
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- monNom0
I'm going to play devil's advocate and say that she's probably on to something, the way the industry is moving.
"Influencers" really do seem to be the hot ticket for brands these days. I was just at an event where 2000+ people paid a not small admission to meet a pretty niche youtube personality. I don't GET it. But they're trading money to be in this person's club IRL. It's a phenomenon for certain, even if it doesn't make sense to me. This person has a team of ~30 behind them just to produce enough content to feed the beast. In fact most youtubers of note have multiple people working for them. Basically a design studio to handle their content production.
So, if she's trying to become the "design influencer" so that brands will come to work with her for her audience, rather than just her design talents, then all this imagery can basically act like clickbaity thumbnails, which follow a pretty predictable format: show the star in every post. Bright colours to grab attention. Emotive facial expressions. When all else fails: mild nudity.
Warhol had the whole celebrity to sell art thing worked out. Maybe this is just the next iteration of that strategy. And maybe it seems a bit clumsy as a stodgy ad agency pitch, but from the perspective of a media personality, I'm not sure if there's a whole lot of competition to be the loud proud and truly outrageous voice of design for the female millenial set.
Kudos to her for thinking outside the box.
- It's a great business model. If they experience a bit of a downturn, she can just flash her cooch and voila...BusterBoy
- lolNBQ00
- kinda 5 year late for that
it looks like the juvenile overdone version of it what doesn't creates anything original just the hdr versions of the mad man era adssted - *mad men :)sted