Font of the Day

Out of context: Reply #151

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• i_monk0

  ^
  Helvetica Now has just launched, courtesy of Monotype. Thoughts?

  Most of Monotype’s revenue comes from licensing the work of dead people, so they obviously go back and try to make that work relevant again. Helvetica is a giant milk cow, and the shareholders are more interested in exploiting successful formulas, rather than trying something new. I am sure Helvetica Now will be super successful, and Monotype will use every opportunity to squeeze its successes for all its worth.

  https://www.creativeboom.com/res…

  i_monk 0Permalink

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  • No thanks, I already have seven different variants of Helvetica and I can't figure out which version goes which which client work. Fuck you Helvetica.utopian
  • "type foundry makes money off popular type"... news at 11imbecile
  • "rather than trying something new" was the point, I think.i_monk

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