Logo of the Day

Out of context: Reply #412

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  • set0

    Library Library of Congress. I wonder how much this cost then?

    • (by Pentagram)set
    • yeah, that's just unpleasant.Fax_Benson
    • not to say lazyhans_glib
    • ive seen this design trend to muchmilfhunter
    • library library of congress - so good they named it twice?trooperbill
    • you guys love to shit on pentagram. but this is rather average...inteliboy
    • and yet again I scratch my head and wonder how they became such design Gods.formed
    • https://uploads.disq…mort_
    • selling concepts, applications and longevityumbee
    • They pander to the ego of the MD/CEO..."Have you seen our new identity? Pentagram did it".Morning_star
    • The original one is classic. Why even fuck with it? Plus the Pentagram ones look like some amature randomly found some free fonts and stock photos.fooler
    • Looks pretty boringTaschen
    • I knew this was Pentagram just by looking at it.monospaced
    • you have magic eyes?Taschen
    • i'm starting to assume every boring logotype for a big brand is pentagramTaschen
    • http://i64.tinypic.c…monospaced
    • links not workingTaschen
    • works finemonospaced
    • This is ulgy.
      Awful font choice.
      Fail.
      Nope.
      Bennn
    • there's nothing on there monoset
    • this is such garbagecolin_s
    • Like the idea - the application sucks donkey balls. This is the absolute worst example of motion design. Lazy type. Lazy everything. It'l be changed in 2 yrs..RumperChunk
    • Are they just churning out the same design? https://www.pentagra…Hayzilla
    • so weird ... when I click I get the tiny url image I made :)monospaced
    • Who uses tinypic anyway.

      imgur.com !
      set
    • There was a very similar execution recently for British museum or something like that?Hayzilla
    • even if you go for a type based identity, at least don't use a boring generic font.renderedred
    • imgur wasn't working for me, I think the firm firewall is blocking uploads to itmonospaced
    • We have a thread just for this
      http://www.qbn.com/t…
      i_monk
    • https://pli.io/kuq8n…monospaced
    • There are so many reasons why that original one was great and smart, and why this new one sucks.nocomply
    • at the very least it will teach the philistines the there is an "R" in the wordGnash
    • LI VIOLON BRARY LIBRARY OF CONGRESSBennn
    • LIBRA Dorothea Lange RY LIBRARY OF CONGRESSBennn
    • LIBR FLOWERS RARY LIBRARY OF CONGRESSBennn
    • LIBR LIBRARY OF CONGRESS ARYBennn
    • Thanks Bennnnmonospaced
    • I'm starting hate it less the more I look at it.Taschen
    • the |'s in the B R A R are annoying and forming a face.shapesalad
    • I like it, it wont last more than ten years probably but its nice for now.wordssssss
    • This is shite. Pentagram UK were deserved legends in the early days. Once they expanded in the early '90s the design diarrhoea kicked in. IMHO.MrT
    • it's drearingly uninspired and contemporarydocpoz
    • the one with the violin, kerning is horribleTaschen
    • Its very bad. College students would do better.Bennn
    • /\ College students are doing better.ben_
    • Wait... are those flowers?DRIFTMONKEY
    • I wonder how they sold this through. They must be masters of spin. Could have had a decent rationale behind it.inteliboy
    • Fucking hell, this really is revolting.Continuity
    • BOND. JAMES BOND.Krassy
    • Design by cocaine. Or yoga.PhanLo
    • ans must have cost like 300-400,000$ or moreBennn
    • Oh, yeah, they've got the sales down!! The big difference in big buck brand development is selling it.formed
    • this is an act of treasonimbecile
    • LO L̶̪̿͒̀͐̏O̶̦̱̬̱̔͛̿̉͊̉... ̸̧̧̡̨̻̱̼̮͎͖̥̞̀͝I̵͎̞̳... VE IT!chukkaphob
    • ^ whoa!Krassy

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