Logo of the Day
Out of context: Reply #385
- Started
- Last post
- 820 Responses
- sofas0
Macaques Form Preferences for Brand Logos Through Sex and Advertising [research study]
A further advance in understanding the value of butt recognition:
“Rhesus Macaques Form Preferences for Brand Logos Through Sex and Social Status Based Advertising,” M. Yavuz Acikalin, Karli K. Watson, Gavan J. Fitzsimons, and Michael L. Platt, PloS ONE, vol. 13, no. 2, 2018, e0193055. (Thanks to David Austin for bringing this to our attention.) The authors, at Stanford University, Stanford, the University of Colorado Boulder, Duke University, and the University of Pennsylvania, report:
“we asked whether rhesus macaques (Macaca mulatta) show choice behavior that is similar to humans in response to sex and social status in advertising. Our results show that monkeys form preferences for brand logos repeatedly paired with images of macaque genitals and high status monkeys.”