Where design is going?
Where design is going?
Out of context: Reply #21
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- sothere0
This is what's happening here in NZ and Australia.
Companies have slashed money they spend on marketing and brand and the result is the agencies are undercutting to stay alive. They are also under serious treat the large accounting firms who are offering branding and digital communications as part of their consultancy advice. There's a lot more money in consulting.
The work the agency does get means they need to spend as little time as possible, so they have specialised parts of the industry to get from a-b as quickly as possible.
There are still those clients that want a creative idea but the majority don't really care and just want something cheap and there's an oversupply of designers willing to do things for not much or for free.