SEO Douchery
Out of context: Reply #17
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- monoboy2
Nothing trumps good compelling content and a bit of creativity.
Sadly, clients and SEO types do things by machine thinking. Mitigate risk, show me the figures etc. Seldom works.
A few things to ask.
Is SEO business critical?
(Unless you are sell things through a website and rely on search it isn't. Spend your budget on proper old fashioned marketing).Have they set goals based on the client needs?
What are they trying to achieve?
In my experience, be very wary of SEO folks offering results too good to be true. They always are.
I bet they offer you a series of researched keywords based on competitor analysis. Then a monthly retainer for ongoing 'SEO' content work to target them.
You'll get monthly reports full of meaningless graphs and recommendations to tweak button colours and layouts.
Or bemoan a 'low' budget if it goes south.
None of which will address the real problem; That your audience couldn't care less about your company or content. Becuase it's dull as fuck and not relevant to their needs.
As for hosting. That's just to tie you into paying way over the odds for a basic package and they can hold your website to ransom.
Even if they get rankings and traffic up, the client still has to convert them into a sale. Effective SEO doesn't equate to good sales.
Good design and marketing is what works best.
- true datfruitsalad
- good seos will be non specific about targets as we dont control the playing field.trooperbill
- layouts yes - to prioritise IPR flow, button colours notrooperbill
- depends what you mean by good - if you mean more then yes seo can deliver thattrooperbill
- 'good' design and marketing is still a gamble and subjective at best - its no different than seo and outreachtrooperbill
- Not if it;s matched with good brand thinking. A good offer that's relevant to your audience needs. Without that, you're shouting at the clouds.monoboy
- As for non specific targets, I don't meet many clients willing to pay thousands a month on a unquantifiable goal.monoboy