SEO Douchery
SEO Douchery
Out of context: Reply #13
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Without stepping on anything trooperbill can add...
Literal SEO, the optimization part may very much be technical, and both achieved through automation/tools and best practices in code and deployment. SEM is far more broad and in-depth, from content dev, social strategy, data/analytics reviews, paid advertising, partnerships etc. etc. Yes, it's very time intensive and an ongoing process.
So did you hire them for SEO, SEM or both?