UX Design
Out of context: Reply #24
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- whatthefunk0
I've seen this argument time and again and the usual distinction in my experience is the difference between designers on marketing teams and designers on product teams in enterprise organizations. I am not suggesting that anyone is better than anyone else though I've found those on marketing teams are far stronger with branding, style guides, and creative direction while product team designers are stronger with flows, wires, use cases, and personas. I've found marketing designers do far better identity work, campaigns, micro sites, landing pages, and art direction while UX designers are better with building out flows, annotating all wires/designs, and interfacing with front/back end engineers.
Marketing:
Creative Director > Sr. Art Director > Art Director > Sr. Designer > Jr. Designer - collaborate with copywriters, photography, social media, and email marketing.Product:
Director of UX > Lead UX > Sr. UX Designer > UX Designer > Visual Designer - collaborate with product managers, analytics, ad ops, and video.What I do find interesting is that many people on the product side came up through the marketing side while seldom do I come across marketing designers who transitioned out of product teams. It often seems as though marketing designers want to transition to product and not the other way around.
Just my two pennies...