Making a brand that doesn't have a colour
Making a brand that doesn't have a colour
Out of context: Reply #10
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- Miguex2
Contrary to what someone said earlier, I believe EVERY logo out there should first and foremost work in black/ white.
I think the concept of adding color to a brand had the same justification of not adding any, meaning that if color is a way to stand out or be memorable, why can't the lack of color also be a way to stand out or be memorable?
- exactly!
and we have a very distinctive shape language and type which only adds more to elements to associate the brand bydisplay
- exactly!