Making a brand that doesn't have a colour
Making a brand that doesn't have a colour
Out of context: Reply #4
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- monoboy2
A multi-coloured palette with no singular 'brand' colour can be a good identifier in itself.
All depends on the brand values. Playful would suggest lots of colour used in lots of different ways.
City of Melbourne ID is a good example. Some even change shape like the Oi logo.
Different is always better.