Making a brand that doesn't have a colour
Making a brand that doesn't have a colour
Out of context: Reply #3
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- yurimon-4
Are you looking for ROI justification? you could do a competitive advantage analysis over their competition. how it will differentiate them in the market place by your direction, show why your direction ads value.
- adds*yurimon
- So their competitor (very well known) has a distinctive rigid colour palette. My strategy was to not just be a different colour but in a way own all the coloursdisplay
- lolmonospaced