Making a brand that doesn't have a colour
Making a brand that doesn't have a colour
Out of context: Reply #1
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- monospaced1
I think there are a lot of good reasons to do this. Freeing the brand from color lets it live in more places. It puts a lot of emphasis on the message, or mark, or other visuals, or just the product or offering. It allows it to be better co-branded, to adapt, to assimilate into a wide variety of environments much easier.
On the other hand, there's the risk of diluting the brand if the brand, without color, isn't memorable. It puts a lot of emphasis on so many other things, so those better be good: copy, pattern, mark, message, tone, personality and image.
- All good pointsdisplay
- yepfadein11
- you're talking about an identity system, which is not branding. yes, single color logos work better with co-branded shit.doesnotexist
- Depends on the brand. Color is highly psychological so I disagree slightly but understand.Hayoth
- yes, I am talking about an identity system, which is what display is talking about too.monospaced
- and while you're right, a brand can't even have color in the first place, I'm also talking about tone, message and product, which ARE brandmonospaced