Ratatouille

Out of context: Reply #18

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• scarabin0

  one thing i thought interesting was that they were real big on us hiding his tail. they were nervous about the idea of having a rat in a kitchen being too "gross" for viewers to go for, but in focus testing they found nobody cared about that– what made people go "yuck" was his tail. i had to really wrestle with them to get it in this poster

  scarabin 0Permalink

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  • they = disney/pixarscarabin
  • the "how the fuck do i pronounce that" title was also a big obstacle. we ended up including the pronunciation in the logo itself as you can see abovescarabin
  • I remember getting this keyart and using that badge.CyBrainX

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