Carousels! Why are they bad UI?

Out of context: Reply #3

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  • Nathan_Adams2

    IIRC, there's been a few studies which have shown that they're pretty ineffective at exposing additional content. There's a massive drop-off in the click rates as soon as you move past the first slide.

    However, a lot of that could be down to design decisions. Too many sites use carousels as a kind of junk drawer, where the designer couldn't decide how to present multiple bits of content so it was just easier to dump it all in a carousel. That is never going to work well.

    If it's intended to be more of an ambient thing (auto playing through a set of images for instance), with no intention of it being a primary navigation tool, I think they're fine.

    • Random load placement helps solve the issue of exposure to the only first slide content.ETM

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